Madeira island Hotel – Quinta Casa Velha do Palheiro

Casa Velha do Palheiro

Perfectly located in the hills above Funchal in the Palheiro Estate, Casa Velha do Palheiro is a graceful 5 star Madeira country house hotel, with 37 luxurious rooms.

The award winning Casa Velha website has now launched a brand new website with aim of catering to the vast amount of site users that visit on mobile devices. The site now boasts a fast and responsive user interface with online reservations, quality video feeds, high resolution image gallery and ample information about the Palheiro Golf course, Palheiro Gardens, Palheiro Estate and the Madeira Marlin Sportfishing boat ‘Balancal’. Of course, to be able to give site users a friendly experience whether they are on a PC, tablet or smart phone – the new site is fully responsive and adapts to display on all devices.

The hotel is situated next to the famous Palheiro Gardens, originally created over 200 years ago by the 1st Count of Carvalhal. There is also direct access to the stunning Palheiro Golf Course, with privileged tee offs from the halfway house, a short stroll from the gate.

Within the grounds there is a heated swimming pool with sauna and steam bath: Tennis or croquet, billiards or walking: the choice is yours. Our private motor yacht ‘Balancal’ awaits your pleasure at Funchal marina. It is available for coastal cruises, swimming, dolphin and whale watching, as well as deep sea big game fishing and special charters.

Casa Velha do Palheiro is the ideal hotel for the visiting golfer, as it is the only hotel on the island situated right next to a golf course.

The Palheiro Spa is a perfect complement to the existing attractions at the Casa Velha. Highly regarded local architect Bruno Martins, has integrated rustic elements with the classic style of the 200 year old Casa Velha hotel to ensure the new spa enhances the site.

“Palheiro Spa has been designed as an extension of the natural surroundings”, says Jonathan Fletcher, director of Palheiro Estate, “with local materials and native planting used wherever possible.”

Navega Bem Web Design were commissioned to design and develop the new website and this is the fourth website that the company has created for Quinta Casa Velha since 2007.

Chris Szabo, Marketing and Creative Director for Navega Bem explained “Our design brief was very simple. Create a brand new website that offers visitors an experience that more simple, more useful, and more enjoyable.
To ensure the site will have the maximum possible reach we have developed it around the Joomla CMS platform and created a ‘responsive’ website that will adapt to display on any device.
With the site being accessed from mobile devices by more than 50% of visitors, it is essential that the website can be viewed in a user friendly way that allows potential tourists to make a buying decision and book their stay in Quinta Casa Velha online.

We are very honoured that we were once again been asked to do the new website and we believe that this is not only due to the success of the previous sites but also the invaluable experience we have accumulated doing hotel sites on an international level.

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Navega Bem wins Social Media Marketing contract

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Full service digital marketing, development and web design agency Navega Bem, based on Madeira island, Portugal – have won a contract to implement  a Social media marketing campaign for the Palheiro Estate Group.

The group comprises of several premium level web sites and blogs and together serve content to several thousand visitors daily.

The Palheiro Estate Group encompasses the renowned Palheiro Estate website which markets luxury properties, Casa Velha – the luxury country house hotel, Palheiro Golf – Madeira islands premiere golf course, Palheiro Rentals – which offers the rental of luxury Villas and Apartments in the stunning Palheiro Village complex, Balancal – which operates Sport Fishing, Cruising, Whale and Doplhin watching – as well as the soon to be launched Palheiro Real Estate website which will focus on the marketing of luxury properties and allow the current Palheiro Estate portal to become the hub of the entire group.

Navega Bem are now running successful Social Media marketing campaigns for 3 companies. Chris Szabo, MD of the company explained “We are very happy to have the opportunity to work with the Palheiro Estate Group in this area of marketing. Most people are aware of the growing impact of Twitter, Facebook and blogs. We have become specialized in the the working of these and other new technologies to reach a targeted audience, generate revenue and create a positive image for a business.”

“It used to be a long and laborious task building a network of quality links. Also, standard print advertising and paid internet advertising are costly ways to market a brand.  Today’s new Social Media is free and reaches more people in more places and certainly on a much deeper and personal level than ever before. In fact, if it is done correctly, your potential customers will seek you out!”

“Probably the most important aspect of our marketing is we recognize that Social Media unlike other forms of online marketing is a two-way form of communication. Most companies are not yet using Social Media and the majority of those that do will simply narrowcast their wares to no-one in particular. We focus on building communities to interact with and create good quality content. This really is about ‘Quality’ and not ‘Quantity’. 200 interactive connections can be much more powerful than 200.000 one way connections.”

Lisete Gonçalves, Project Director and Administrator of Navega Bem explained why in-house Social Media marketing is not always the best option. “We encourage all our clients to setup and run their own Twitter and Facebook accounts. But of course it requires a dedicated approach. In much the same way that a company needs a professional website to create a credible relationship with its customers and communicate a competent approach,  it also needs to exhibit that same professionalism with its Social Media. So, if you don’t have the experience or the time to run your social marketing internally – we are here to help.”

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Social Networking presentation for Palheiro Estate Group

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Navega Bem – Web Design were invited to Palheiro Golf to make a presentation about ‘Social Networking’ and ‘Social Media’.

Jonathan Fletcher, Chairman of Palheiro Golf invited Navega Bem to give the Group an insight into the marketing possibilities that are available with specific social media such as Facebook and Twitter etc…

Management and staff from Palheiro Real Estate, Palheiro Village, Palheiro Golf, Estalagem Casa Velha do Palheiro and Palheiro Rentals were present.

With a solid basic Social Networking structure already in place that is producing very positive results, the Group is now focusing on consolidating their various networking accounts and devising an efficient feed that will disseminate news, promotions and special offers.

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Over the last 12 months all the group sites have been migrated to the Joomla CMS framework and all within the corporate identity guidelines. Social Networking has been introduced into all the sites and this is being further expanded to incorporate new and upcoming innovations.

Chris Szabo, MD of Navega Bem made the presentation and the complete design and development team from Madeira were at hand to answer questions.

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Casa Velha do Palheiro award winning website

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Located in the hills above Funchal in the Palheiro Estate, Casa Velha do Palheiro is a graceful 5 star Madeira country house hotel, with 37 luxurious rooms.

The award winning Casa Velha website has now changed its identity to match the corporate look of the Palheiro Estate group. The site now boasts a fast and responsive user interface with online reservations, quality video feeds, high resolution image gallery and ample information about the Palheiro Golf course, Palheiro Gardens, Palheiro Estate and the Madeira Marlin Sportfishing boat ‘Balancal’.

The hotel is situated next to the famous Palheiro Gardens, originally created over 200 years ago by the 1st Count of Carvalhal. There is also direct access to the stunning Palheiro Golf Course, with privileged tee offs from the halfway house, a short stroll from the gate.
Within the grounds there is a heated swimming pool with sauna and steam bath: Tennis or croquet, billiards or walking: the choice is yours. Our private motor yacht ‘Balancal’ awaits your pleasure at Funchal marina. It is available for coastal cruises, swimming, dolphin and whale watching, as well as deep sea big game fishing and special charters.

Casa Velha do Palheiro is the ideal hotel for the visiting golfer, as it is the only hotel on the island situated right next to a golf course.

The new Palheiro Spa is a perfect complement to the existing attractions at the Casa Velha. Highly regarded local architect Bruno Martins, has integrated rustic elements with the classic style of the 200 year old Casa Velha hotel to ensure the new spa enhances the site.

“Palheiro Spa has been designed as an extension of the natural surroundings”, says Jonathan Fletcher, director of Palheiro Estate, “with local materials and native planting used wherever possible.”

Direct flights run from 13 airports in the UK to Funchal and take just over three hours. Airlines include easyJet, TAP Portugal, First Choice, Thomsonfly, Thomas Cook and Fly Globespan.

Visit the Casa Velha do Palheiro website here: www.casa-velha.com

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