Khusan Real Estate Classifieds Portal enhances service

On June 14th 2010 – The Free International Real Estate classifieds listings portal Khusan was launched to cater for both the merchant (house owner, Realtor, travel agent, etc.) and the consumer (all those wanting real estate) to place their advertisements.

Khusan.com’s primary target group is the property owners who sell their realty privately using the ‘For Sale By Owner’ method. However, it is definitely not limited to this target group. No one is excluded from advertising their property or their requirements on Khusan.com. Adverts include comprehensive info about properties and Google Map positioning. Ads are free of charge and it is a refreshing way to create free classified ads within the property market.

Khusan has now added a valuable service for advertisers who would like to see their properties appear at the top of the listings pages. In addition to placing Free ads, an advertiser can now opt in to pay a small fee that will feature his classified ad as a ‘Top Listing’.

Top Listings will appear above free ads and therefore draw considerably more interest from site visitors. This is a highly attractive advantage in a portal that displays thousands of properties. However, the Top Listings segment will be limited to just 4 properties on each page. Therefore free listings which form the very substance of the site, will continue to appear with well positioned ads.

User friendliness is one of the major success factors of any website. With Khusan you can get to any property listing in 2 clicks. Property details are attractively displayed on one single page. They include the owner contact details, a generous description, property features, a photo gallery with up to 8 images and to conclude the page a Google map is incorporated showing the exact location (if required). Khusan does not only have free classifieds for ‘offered’ Real Estate but also ‘wanted’ listings.

Visit Khusan – The International Real Estate Classifieds Portal here.

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Free Real Estate Classifieds Portal Khusan voted best site

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The Free Real Estate classifieds portal Khusan which is both for property sellers and property buyers has been voted ‘best property site of the year’ by Madeira island based full service digital marketing, development and web design agency Navega Bem – Web Design.

Navega Bem, which is the company that actually developed the Khusan project ran an in-depth analysis of the sites it has produced this year and took into consideration the  marketing effectiveness, clients comments, user comments, traffic and search engine visibility.

Chris Szabo, MD of Navega Bem explained “We simply wanted to understand how our websites have performed and what our clients have actually gained from their new web presence.”

“This has not been an analysis of any sites other than those we have produced ourselves. We have a very effective after sales service. We certainly do not abandon our clients once a project is completed and we know it is in our interest to make a site as successful as it can possibly be. If our clients have success – we will have success. To this end we run comprehensive Social Media campaigns after each site launch.”

“The Khusan Real Estate Classifieds portal was one of the most challenging projects we have developed in terms of the enormous number of competitive sites that already exist in this field. Our analysis results have been conclusive – Khusan is the best Real Estate site we have developed – not only of 2010, but of all time. We also feel that the private self-catering holiday portal ‘Easy Holiday Rentals‘ is certainly of equal stature in terms of design – but it was just a hairs width behind in terms of marketing effectiveness.”

Local internet guru Liam Gonçalves finds the whole thing very suspicious and states “Navega Bem are actually voting for a site that they have developed themselves and are only comparing it with their own sites! So whatever, the outcome they would have a website that was voted best Real Estate site of the year.”

It looks as though Liam has hit the nail on the head. Certainly ‘Khusan’ don’t seem to mind, as they have for sometime believed that they have one of best Real Estate Classifieds sites on the whole world wide web.

Khusan is the brainchild of a company in Amsterdam with a high level of know how in the realty market and is tipped to be the new google of property classifieds with an innovative and super fast real estate portal that offers free ad placement to anyone searching for or wanting to advertise their property online.

The Khusan portal is developed around the Drupal CMS framework. Visit Khusan – The International Real Estate Classifieds Portal here.

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Why the Best Real Estate and Property Classifieds Portal rankings do not include Khusan

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The easier it gets, the more difficult we find it! This amusing yet contradictory conclusion made by a frustrated house seller is not as far from the truth as it may appear.
Today we have an enormous choice of websites and portals that profess to be the perfect choice for property buyers and sellers. But as in any industry the claims often do not live up to the reality. So what is it that makes for a highly functional and user friendly property classifieds website?

We looked in detail at one of the new upstarts that claims to be the next best thing the on the digital Real Estate market. These are our findings about Khusan:

Khusan – This is the new international kid on the block and features a very user friendly interface. Focus is on ‘For Sale by Owner’ and is certainly simplistic in its approach but incorporates an advanced search that is quite ingenious. Khusan does not only have free classifieds for ‘offered’ Real Estate but also ‘wanted’ listings. So why doesn’t Khusan feature in the best portal compilations?

Everything is in a name. The name Khusan sounds like something you might say when someone sneezes. Khusan is actually the derivation of the word ‘house’. O.E. Hus “dwelling, shelter, house,” from P.Gmc. *khusan (cf. O.N., O.Fris. hus, Du. Huis, Ger. Haus), of unknown origin, perhaps connected to the root of hide (v.). (Source: http://www.etymonline.com/). Yes, very original!

The Khusan home page is simply too… simple. Yes, often a little means a lot – but this homepage doesn’t give you many choices at all. Create an Ad or Search for Property. I can’t help but feel that Khusan is just too similar to another site that also does not feature in the top Property Classified Portals… Google!

User friendliness is one of the major success factors of any website. Property buyers like to wade through different pages and get a feel for a classifieds website. They like to dig down into listings and then climb back out again. This is certainly where Khusan does not stick to convention. With Khusan you can get to any property listing in 2 clicks. This just takes the fun out of surfing. We do not believe this will motivate anyone to return to the portal nor will it create a new trend. Web surfing is not about jumping on a surfboard only to find that you are already on the beach.

The individual property listing page is probably where we have to draw a line and say ‘there is no such thing as a free dinner”. Property details are attractively displayed on one single page. They include the owner contact details, a generous description, property features, a photo gallery with up to 8 images and to conclude the page a Google map is incorporated showing the exact location (if required). All this and it’s allegedly FREE? The owners of Khusan maintain the listings are completely free and will remain so. In my experience, when you ‘pay’ to advertise a property and get this kind of professional service – it feels good and you know you are getting value for money. But when it’s free – it just kinda makes me feel something is not quite right.

In conclusion we have to agree that Khusan does not belong in the list of best Real Estate and Property Classifieds Portals. Why are they offering more and more classifieds each and every day? Why are people form all around the world deciding to advertise their properties with Khusan? Obviously, it’s because Khusan is new and going through that ‘curiosity’ phase. It seems too good to be true so people are using it. But let’s face it – we’ve seen all this happen before. Kind of reminds me of Google!

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Khusan Property Trading Place Classifieds Case Study

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After a successful launch on June 14th 2010, Khusan has attained many positive comments from within both the Property Market and Web Development circles.

Khusan is a new and refreshing way to create free classified ads within the property market. The site offers a clean and inviting interface and allows fast user registration and advertisement placements.

The concept is based on the ‘For Sale by Owner’ premise where property owners can advertise at no cost and users interested in a property contact the owner directly. Khusan, as the portal owner has no intermediary role between buyers and sellers.

Navega Bem – Web Design‘ were commissioned to develop the project after they were found through a Google search for ‘Real Estate CMS Websites’. Having studied the Navega Bem website and the Portfolio, Jan Schouten – Khusan Project Director was confident he had found the perfect web developers for the job.

Jan explained “One of the most important assets of any website is its ability to be found in search engines. Whilst looking for a company to develop Khusan we were impressed at how well the Navega Bem website performed in the search engines. The proof is in the pudding as they say and Navega Bem showed their professionalism and know how through the performance of their own website”.

Chris Szabo, MD of Navega Bem was responsible for the corporate identity and layout of the web portal. “In a market saturated with websites trying to attract property advertisers, we were very aware that the portal needed to reflect a fresh, lively and highly user friendly concept. We chose modern colour compliments and designed the logo to gel with that feeling of simplicity. The complete interface is easy to use and is inspired in part by the Google search interface. Khusan wants to allow users to advertise Real Estate and search for Real Estate, with as little interference or distraction as possible.”

The launch of the Khusan -Property Trading Place Portal was targeted to specific geographical regions as part of the build-up phase. The Property markets in London, New York, Panama, Shanghai were amongst the main destinations specifically addressed. Further areas are now being introduced into the marketing strategy.
However, Khusan remains an ‘International’ Real Estate Classifieds Portal and initial indications show that properties from all corners of the globe are being introduced into the websites listings.

The website has been developed around the Drupal open source content management platform. Further post launch development will focus on additional user functionality. Visit the Portal at www.khusan.com

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International classified ads portal Khusan launches

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Khusan.com has gone live on the world wide web offering a completely new and intuitive classified ads experience.

Sporting the motto “Khusan? You can!”, the international property trading portal has excellent pre-launch reviews and introduces a speedy search function to help find properties fast and with precision.

Classified ads in Khusan are FREE of charge and users wishing to add their properties have a diverse array of tools available to fully feature their adverts and get optimal results.

Khusan.com is an international classifieds marketplace that exclusively offers real estate. The major difference between Khusan.com and other real estate classifieds sites is that it allows for both the merchant (house owner, Realtor, travel agent, etc.) and the consumer (all those wanting real estate) to place their advertisements.

Using current successful Internet marketing approaches and by gaining a strong social networking position, Khusan.com has the ambition to become the most popular international real estate classifieds site resulting in the highest conversion of property transactions.

Khusan.com’s primary target group is the property owners who sell their realty privately using the ‘For Sale By Owner’ method. However, it is definitely not limited to this target group. No one is excluded from advertising their property or their requirements on Khusan.com. Adverts include comprehensive info about properties and Google Map positioning

The property portal is at home in Amsterdam, Holland and has been painstakingly engineered around the open source CMS framework Drupal, which was also instrumental in the creation of the official website for the White House and President Barak Obama. Renowned web design and consulting agency ‘Navega Bem’ are responsible for the development of the Khusan web portal and have spent 6 months crafting the first phase of the site for launch. Further post launch development will focus on additional user functionality.

Khusan? You can! Only at www.khusan.com

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