Distinctive Italy – Italian Wedding Planners of Distinction

Distinctive Italy Weddings

Italy’s premier wedding planning company ‘Distinctive Italy Weddings‘ have launched their brand new website.
In response to the rapid transition of users moving to mobile devices to surf the web ‘Distinctive Italy Weddings‘ is ensuring that the fast growing requirement for their services can be handled in an even speedier and user friendly manner.

During 2016 it was interesting to see the growing percentage of users visiting the site on mobile devices. Over the winter months the amount of users on non-desktop devices went over 68% and the decision was made to update the website once again.

For the fourth time since 2011  Joomla! CMS specialists ‘Navega Bem – Web Design‘ were once again commissioned to carry out this important project.
The design brief was basically to create a completely new site identity integrating the latest technology whilst focusing on keeping a highly user friendly interface.

Creative Director Chris Szabo explained “We were honoured to be once again asked to create the new website for DIW and the project took several months to complete. The continuing obvious choice of CMS for this site is Joomla! The newest Joomla! release which is now at 3.7 is an amazing CMS platform and much like the original iPhone has turned into something unbelievably efficient and user friendly.”

“Developing websites with Joomla! means we can deliver spectacular multi-lingual sites that are SEO friendly, device independent and simple for our clients to manage themselves without our help.”

Visit the new ‘Distinctive Italy Weddings’ website here.

Read More

Do You Know How to Hire an SEO Expert? Here Is How

Search for an SEO company

To achieve higher ranking on search engine results pages (SERPs), it is imperative that you invest more in search engine optimization. This involves a lot of work. You need to develop content that is SEO-ready, follow all the search engine guidelines and also keep up with the trends. You will also need to spend more time in link building and reputation management among other things. Oftentimes, this is overwhelming and may cause you to neglect other fundamental aspects of your business. The good news is that you can outsource the work to a third party.

The best thing about outsourcing is that you enjoy the peace of mind knowing that your SEO needs are in the best hands and that you have all the time you need to concentrate on the core operations of your business. However, before you hire just anybody, it is important to note that not every person that comes your way will help you achieve your goals. There are a number of things you will have to do before hiring a service provider.

Learn some SEO

Hiring the right candidate for the job starts with you understanding the job yourself. The number one thing you need to do is to spend some time trying to learn as much as you can about search engine optimization. You need to know what needs to be done to achieve certain goals and what the whole process entails. When you understand this, you will be able to ask the service provider the right questions and know what sort of answers to expect.

When learning about SEO, start with the beginners’ guide to SEO. You also need to understand links and why they matter. You should also understand the importance of content. It never hurts to enroll in online crash courses such as DistilledU. After understanding the basics of search engine optimization, you will be more competent to discuss your project with the right people.

Understand your goals

It is important to note that businesses have different needs. This is why you should set your goals before contacting a service. Do you need more traffic to your website? Are you trying to fix a bad reputation? Are you interested in more signups? Your goals are what will help you hire the right person for the job. With your goals in mind, you need to ask your target service provider how he will help you achieve your objectives. The right person should have experience helping businesses achieve the goals you are targeting.

Find experts with experience

In an effort to lure in more clients, newbies tend to charge very low prices for their services. Some will even have unbelievable offers. The first thing you need to understand about SEO is that it is not a one-size-fits all thing. Your business and industry will determine how effective a particular strategy will be, how competitive the SERPs are, and how long it will take to start seeing results.

With the above fact in mind, it is good to only work with an SEO expert that has the experience in your type of business and industry. This is because such a professional will be surefooted when working on your business needs. The more experience a service provider has, the better. Don’t take their word for it. Ask for references and take a look at their overall success when working with businesses that are in your industry. In addition to that, you want to find someone with experience working with businesses that have websites of the same size as yours.

Understand the difference between a consultant and an agency

It is very easy for businesses to hire the wrong type of service provider. This happens because most people do not understand the difference between a consultant and an agency. You have to know the type of service that you need before you hire one.

  • SEO consultant – An SEO consultant often referred to as a freelancer. He works on his own and mostly focuses on strategy and recommendations to help businesses boost their organic traffic. More often than not, a consultant will not implement the strategies he recommends or fix the issues they find. It is up to you to find an expert who will implement the strategies.
  • Agency –An SEO agency has several employees including account managers, strategists, writers and more. An agency will have channel specialists like pay-per-click and SEO teams to help execute several strategies. There will also be junior employees within the agency.

The expert you end up hiring will depend on what you really need for your business. For example, if you need full services in search engine optimization, you should hire an agency. They have everything under one roof. If you just need advice for your in-house SEO team, then you can go for an SEO consultant.

Ask the right questions

The next thing you have to do is to learn to ask the right questions. This is the only way you will be able to narrow down the list and end up with the right person for the job. Some of the things you should ask about include:

  • Frequency and type of communication that the company uses
  • Reporting and how frequently you get the updates
  • The minimum contract that is required
  • Whether they implement the work themselves or work with third parties
  • Their rates, how their billing is and how long after billing they will expect payment

Ask for references

Last but not least, before hiring an expert, it is imperative that you ask them for references or client referrals. The goal here is to speak with the people who have worked with the service provider and get to understand what they feel about the services rendered. Too many negative reviews indicate bad services. Always contact at least three of the references you get.

Hiring a service provider when it comes to SEO is never an easy thing to do. There are way too many things that need to be looked at. You also have to be wary of fraudsters. However, the aforementioned points will help you find the right person for the job.

Author Bio

Sean Peters is an SEO expert offering services to companies in Vancouver. He enjoys educating people on SEO and playing golf when he is not busy at work. You can connect with him on LinkedIn.

Read More

Rodavante Rent a Car – Madeira Island – Website launch

Rodavante Rent a Car

RODAVANTE is a highly experienced company specialised in car rentals in Madeira Island, Porto Santo and Lisbon. We offer ‘with driver’ or ‘without driver’ services. The Headquarters are located in the beautiful city of Funchal.

The RODAVANTE car fleet encompasses the necessities of the most demanding customers, with modern vehicles in excellent condition which is always followed up with expert assistance.

The fleet consists of 5-seater and 5-door utility vehicles, which are the most requested by their customers. They also have automatic vehicles, cabriolets, 7 and 9-passenger vans as well as other top brand vehicles.

RODAVANTE have now launched their new website which contains all the information necessary to allow clients to make a fully informed buying decision and book their cars online 24/7.

The site was developed by Madeira Island’s leading web design and digital marketing company Navega Bem.

Chris Szabo, Marketing Director of Navega Bem explained; “This is a fully responsive solution that will allow RODAVANTE to reach customers on their smartphones, tablets and other mobile devices. The site which is available in two languages presents the company in a new and attractive manner.
An important step in developing this new website was the SEO work developed in the background, this allowed us to guarantee that our client will have an excellent Google ranking.”

Visit the new RODAVANTE Rent a Car website here.
To learn more about quality professional websites that work on all devices visit Navega Bem Web Design.

Read More

SEO 2017: Five Trends You Need to Embrace to Climb to the Top of Google Search Results

SEO Trends

The think tanks at the Google offices never sleep and they love to keep the SEO experts up too. Google search engine has become a sentient being that it is evolving with time, and so are the search engine optimization strategies.2016 saw a marvelous new trend of indexing social media content regularly. This has successfully blurred the lines between social media and web to a large extent. The regular indexing of the social media content on the Google SERPs is a big proof of this transformation. This is nothing short of a revolution for SEO and social media marketing. Let’s take a look at few of these trends that we can borrow from 2016 and continue even in the coming year.

Think about mobile optimization 

This has also been the year of mobile devices. Finally, mobile devices have taken over the legacy of PCs and laptops. More people have started to prefer browsing the web from their phones. So, more and more websites are becoming mobile optimized and more website owners are opting for application based content for befriending Google’s “mobile first” version indexer.

Mobile search has grown by an average of 43 percent this year, and most smartphones and tablets are being used for searching local business information and reviews. If we crunch the numbers, we can see about 1.2 billion people use their phones for daily online activities. Almost 80 percent of today’s customers shop online through mobile applications. All types of mobile applications account for 52 percent of the total time spent by users on online digital media. So, if you have already been inducted to the world of websites and online marketing, we suggest you think about getting your own app for Android and iOS devices soon!

Create mobile native apps for your users

Websites that follow a mobile-friendly pattern see better ranking in the daily SRLs. According to Search Engine Journal, in 2016, 85 percent of internet users prefer using native mobile apps rather than using old fashioned websites. Voice search using Android and iOS devices is another trend emerging strongly. All websites must be designed keeping the ease of access of the AI assistants in mind. This is just as important as selecting the right keywords for SEO purposes. Healthcare websites are no exception; the big names like WebMD and Practo have been in the game all along. For seeing a surge in your sales, you should start working on your website navigation and sitemaps making it easier for AI assistants to access your content.

Rethink your content strategy

2016 has been the year of dense content. All leading search engines including Google have been giving more importance to websites that sport quality content with reliable backlinks. This is a glorious opportunity for small organizations and companies like a dentist’s clinic or a fitness spa to link their website content on content aggregators. BizSugar.com, Inbound.com and AllTop are few of the most relied upon content aggregators that webmasters have been using this year. You can even perfect your dentist SEO marketing strategies and healthcare SEO marketing strategies by sharing your updated content on reputable social media like Facebook, Twitter and Instagram regularly. Create verified profiles on social media networks and interact with your customers, clients and patients daily to give your business a human face. Adding a personal humanizing factor to a business works wonders to boost sales. Almost 76 percent of marketers are currently using social media websites to promote their content and support their SEO strategies today.

What is ‘vlogging’?

Vlogging is the portmanteau of the terms video and blogging. It has taken the internet by storm. Almost all websites that have indexed video content get 50 times better ranks (organic) as compared to boring black and white text sites. It has been shown by a survey that viewers are 41 percent more likely to click on video links than click on static text meta descriptions from the SRLs. But generating interesting video content is not enough. If you are using YouTube or Vimeo as your primary video platform, you must accompany the video with a relatable name and keyword infused description. For example, if you are making a dental patient awareness or education video, it is important for you to include words like “dental”, “dentist”, “teeth” etc in the video descriptions.

Think local to think big

Just making a video isn’t enough; you must present it in such a way that all popular search engines are able to locate it. You should definitely include a link to your website on the video or in its description. There is nothing better than creating your own YouTube channel where you can post video content regularly. The name of the channel should be relatable and easily findable. For example, “XYZ dental association” and “XYZ Dental Clinic Videos” are good options where XYZ is the name of your company or practice. Keep sharing your video URLs on other social media platforms to direct traffic to your video(s).

In the recent times, local search results are becoming more important than ever. Local SEO has morphed into a massively powerful determinant of sales and marketing of a local business. Pursuing a local strategy for a local, small practice can be extremely profitable for dentists and dental health clinics. You can optimize your dentist SEO marketing strategies to be optimized for geo-targeted searches so that every time someone searches for a local dentist’s clinic or dental health service in your locality, your company name will show up complete with location and contact information. You can make use of business directories like Qype, Yelp, Superpages and TouchLocal for instant promotion of your services to niche local customers.

SEO trends have been changing even since the concept of digital marketing took form and it will keep changing till the end of the time. Google has improved its search engines and crawlers to understand the needs of the users. As a website owner your main aim should be to provide your users with content they will love.

Author Bio:Michelle Blair has been working with a number of big and small businesses in the country to perfect their SEO strategies. She is a keen observer and follower of evolving marketing trends and that makes her the best in the fields of healthcare, medical, fitness and dentist SEO marketing strategies.

Read More

Three Years after the Ascension of Hummingbird: Is Keyword Research Still As Important?

keywords

2013 saw the rise of Hummingbird and the fall of keyword stuffing. With a shift from a keyword-heavy process to a more topic based approach, many fear that the bond between SEO and keyword research will become strained. Many have already started wondering if it is even worth all the effort to engage in keyword research.

Let us tell you that keyword research is just as important as it was back in the days of Blackhat SEO. Only the use of  the keywords have become more sensible as hummingbird has enabled Google to understand meaning of entire sentences rather than isolated phrases and look for contextual use of keywords rather than their frequency. Keyword research is definitely not moribund. In fact, it is back with new meaning and a new vigor. Have a look at the reasons keyword research is still alive and thriving:

  1. Find the nuances in your field: the best way to get complete understanding of any topic is to perform an extensive keyword research on it. You may want to post a series of blog articles or even a single exhaustive one covering all dimensions of the topic, finding out the details of every keyword that can be used in the context will give you a deeper understanding of the information you can cover in your text.
  2. Answer the sixty-four-thousand-dollar questions: it might not get you sixty-four-thousand-dollars literally, but it will help you win over many search engines at a time. Look through Quora and Clarity for the questions people ask most frequently, run keyword analysis on most commonly asked key questions, and include them in your blog and/or article. These questions can become the backbone of your website content.
  3. Working on existing content: we are not asking you to take old content and stuff them with new keywords. We are simply asking you to include new points that will add depth to the existing content with the aid of new keywords. You can add new information or give your year old blog content a new dimension with the currently trending keywords.
  4. Learn the jargons: selling stuff online is definitely not easy and lacking the idea of keywords for product description simply makes the problem worse. Our suggestion is to get a grip on the local industry lingo. Every product and service has its own jargons, and including these in keyword research helps in expanding the horizon of your product descriptions. It will also help you understand how your consumers evaluate your services and products.
  5. Improving navigation: you visitors shouldn’t need a compass and breadcrumbs to navigate a website. You can use keyword research to improve your site’s navigation options astronomically. You can use the chosen keywords as the link text for navigation options. This is more of an extension of the previous point, since it uses customer lingo to meet their necessities.
  6. Sniffing out high-volume opportunities: this is not as difficult as it sounds. You can divert huge volumes of traffic to your website by using frequently searched keywords. But do not forget to do a thorough background check on the keywords; check the quality of traffic generated before optimizing high-volume keywords.
  7. Optimizing long-tail opportunities: we especially recommend long-tail opportunities since they often lack competition and bring in good quality of dedicated traffic. Long-tail keywords are more specific and are usually discarded as low-volume phrases. But more often than not, they signal a huge opportunity for blog and content in a niche no one has explored much.
  8. Boosting your CTR from SERPs: keyword optimization is all about creating meaningful content about a topic people are keen on reading about. You need to learn your visitors’ lingo and use it in such a way that instigates the visitors to click from the SRL to your site. Pay importance to meta-tags and meta-descriptions before publishing each page. You can overhaul old pages from your website by adding new interesting titles and enticing Meta descriptions that will skyrocket the CTR.
  9. Know what the users looking for: This question may sound too baffling without any prologue. People from all around the world are searching for billions of topics every day using an astronomical number of search words. Your work is to seek help of a nifty keyword research tool that will give you an idea of what your target audience is looking for. You can get a detailed report of all the trending keywords of the day, week or month with just a mouse-click.
  10. Evaluate your competition(s): this is the key step towards gaining success on Amazon, eBay, Alibaba, BestBuy and FreeShipping. This is especially recommended for online sellers who are trying to make it big in the dog-eat-dog world of ecommerce. Using keyword research helps you get an idea on what keywords your competitors may be bidding on. A number of third-party tools can help you device a fruitful strategy.
  11. Guiding the users to what they are looking for: the right keyword research tools will help you establish a guidance system for your website. Your users can follow the funnel right to the most relevant pages. You can achieve this by building content based on the nuances of a particular phrase. For example, on Amazon, some users are looking to buy things while others are looking for selling items, and there are some more on the fringes looking for “how-to’s”. This is where you need to use the results of your keyword research to guide the audience to their specific needs.

Keyword research and SEO can never be treated mutually exclusively. In order to optimize content, you need help form a number of keyword planners and research tools that will make your website a favorite of all search engines.

Author Bio: Jeremy Garcia is a connoisseur of keyword optimization and SEO. He writes extensively on how to get closer to success on Amazon, Alibaba, BestBuy and other leading online stores. Check out his recommendation of keyword research tools to begin the first chapter of your success story today.

Read More