Instagram is creating waves for online entrepreneurs that are looking for better search engine ranks and more brand awareness in the market. If you take a look at this social media platform today, you will find it has 500 million active users and is less competitive than Facebook and Twitter. This is why it is the first choice for business owners today that are looking for inexpensive means to promote and market their business. Instagram is functional and mobile. You can post pictures even when you are on the move, and this is why it is the best choice for most business owners when they travel frequently- they also get the chance to edit the pictures while they are mobile!
Inspire both present and potential customers
When you are looking for improved targeted traffic to your business website with the aid of Instagram, it is important for you to ensure that you generate posts that are inspiring to your customer. They should be able to relate to the photos that you post on this social media platform. You must remember that people love to relate to “real” images. These pictures give them the personal touch as they can connect with them. Instead of using celebrities for the promotion of your products, you can use real people that you see daily on the road. This will help you to trigger off likes and arouse inspiration in both present and potential customers to follow you as well.
Create a posting plan for Instagram
Now to start off, you must ensure that you create a regular posting plan for Instagram. The photos you take should have the right captions and do not use more than five hashtags. These hashtags are like keywords, and they help the targeted customer find you quickly. Ensure that you stay away from spamming so in a day ensure you post not more than four photos. Take an hour or two interval time before you post them on the social media platform. In this way, you will get real Instagram likes but ensure that you post them on one platform and not all of your social media platforms like Facebook or Google Plus as no one wants to see the same photograph twice.
Conduct Photo Contests
Another effective way to market your business on Instagram is to create photo contests. This means you can ask your present and potential customers to share photographs of a particular subject that are connected to your product. You can also add RSS feeds to these photos so that it receives a wider reach. Samsung used the Live in the Moment photo contest to promote its products on Instagram, and many companies small and big are now following suit.
When it comes to the promotion and the marketing of your business on Instagram, it is vital for you to keep the above tips in mind. These tips are powerful and affordable for every business to follow and incorporate for success and consistent revenue.
Author Bio: Harris Scott is an SEO consultant, and online marketing professional who helps small to large scale business get real Instagram likes for their brands.