SEO 2017: Five Trends You Need to Embrace to Climb to the Top of Google Search Results

SEO Trends

The think tanks at the Google offices never sleep and they love to keep the SEO experts up too. Google search engine has become a sentient being that it is evolving with time, and so are the search engine optimization strategies.2016 saw a marvelous new trend of indexing social media content regularly. This has successfully blurred the lines between social media and web to a large extent. The regular indexing of the social media content on the Google SERPs is a big proof of this transformation. This is nothing short of a revolution for SEO and social media marketing. Let’s take a look at few of these trends that we can borrow from 2016 and continue even in the coming year.

Think about mobile optimization 

This has also been the year of mobile devices. Finally, mobile devices have taken over the legacy of PCs and laptops. More people have started to prefer browsing the web from their phones. So, more and more websites are becoming mobile optimized and more website owners are opting for application based content for befriending Google’s “mobile first” version indexer.

Mobile search has grown by an average of 43 percent this year, and most smartphones and tablets are being used for searching local business information and reviews. If we crunch the numbers, we can see about 1.2 billion people use their phones for daily online activities. Almost 80 percent of today’s customers shop online through mobile applications. All types of mobile applications account for 52 percent of the total time spent by users on online digital media. So, if you have already been inducted to the world of websites and online marketing, we suggest you think about getting your own app for Android and iOS devices soon!

Create mobile native apps for your users

Websites that follow a mobile-friendly pattern see better ranking in the daily SRLs. According to Search Engine Journal, in 2016, 85 percent of internet users prefer using native mobile apps rather than using old fashioned websites. Voice search using Android and iOS devices is another trend emerging strongly. All websites must be designed keeping the ease of access of the AI assistants in mind. This is just as important as selecting the right keywords for SEO purposes. Healthcare websites are no exception; the big names like WebMD and Practo have been in the game all along. For seeing a surge in your sales, you should start working on your website navigation and sitemaps making it easier for AI assistants to access your content.

Rethink your content strategy

2016 has been the year of dense content. All leading search engines including Google have been giving more importance to websites that sport quality content with reliable backlinks. This is a glorious opportunity for small organizations and companies like a dentist’s clinic or a fitness spa to link their website content on content aggregators. BizSugar.com, Inbound.com and AllTop are few of the most relied upon content aggregators that webmasters have been using this year. You can even perfect your dentist SEO marketing strategies and healthcare SEO marketing strategies by sharing your updated content on reputable social media like Facebook, Twitter and Instagram regularly. Create verified profiles on social media networks and interact with your customers, clients and patients daily to give your business a human face. Adding a personal humanizing factor to a business works wonders to boost sales. Almost 76 percent of marketers are currently using social media websites to promote their content and support their SEO strategies today.

What is ‘vlogging’?

Vlogging is the portmanteau of the terms video and blogging. It has taken the internet by storm. Almost all websites that have indexed video content get 50 times better ranks (organic) as compared to boring black and white text sites. It has been shown by a survey that viewers are 41 percent more likely to click on video links than click on static text meta descriptions from the SRLs. But generating interesting video content is not enough. If you are using YouTube or Vimeo as your primary video platform, you must accompany the video with a relatable name and keyword infused description. For example, if you are making a dental patient awareness or education video, it is important for you to include words like “dental”, “dentist”, “teeth” etc in the video descriptions.

Think local to think big

Just making a video isn’t enough; you must present it in such a way that all popular search engines are able to locate it. You should definitely include a link to your website on the video or in its description. There is nothing better than creating your own YouTube channel where you can post video content regularly. The name of the channel should be relatable and easily findable. For example, “XYZ dental association” and “XYZ Dental Clinic Videos” are good options where XYZ is the name of your company or practice. Keep sharing your video URLs on other social media platforms to direct traffic to your video(s).

In the recent times, local search results are becoming more important than ever. Local SEO has morphed into a massively powerful determinant of sales and marketing of a local business. Pursuing a local strategy for a local, small practice can be extremely profitable for dentists and dental health clinics. You can optimize your dentist SEO marketing strategies to be optimized for geo-targeted searches so that every time someone searches for a local dentist’s clinic or dental health service in your locality, your company name will show up complete with location and contact information. You can make use of business directories like Qype, Yelp, Superpages and TouchLocal for instant promotion of your services to niche local customers.

SEO trends have been changing even since the concept of digital marketing took form and it will keep changing till the end of the time. Google has improved its search engines and crawlers to understand the needs of the users. As a website owner your main aim should be to provide your users with content they will love.

Author Bio:Michelle Blair has been working with a number of big and small businesses in the country to perfect their SEO strategies. She is a keen observer and follower of evolving marketing trends and that makes her the best in the fields of healthcare, medical, fitness and dentist SEO marketing strategies.

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Three Years after the Ascension of Hummingbird: Is Keyword Research Still As Important?

keywords

2013 saw the rise of Hummingbird and the fall of keyword stuffing. With a shift from a keyword-heavy process to a more topic based approach, many fear that the bond between SEO and keyword research will become strained. Many have already started wondering if it is even worth all the effort to engage in keyword research.

Let us tell you that keyword research is just as important as it was back in the days of Blackhat SEO. Only the use of  the keywords have become more sensible as hummingbird has enabled Google to understand meaning of entire sentences rather than isolated phrases and look for contextual use of keywords rather than their frequency. Keyword research is definitely not moribund. In fact, it is back with new meaning and a new vigor. Have a look at the reasons keyword research is still alive and thriving:

  1. Find the nuances in your field: the best way to get complete understanding of any topic is to perform an extensive keyword research on it. You may want to post a series of blog articles or even a single exhaustive one covering all dimensions of the topic, finding out the details of every keyword that can be used in the context will give you a deeper understanding of the information you can cover in your text.
  2. Answer the sixty-four-thousand-dollar questions: it might not get you sixty-four-thousand-dollars literally, but it will help you win over many search engines at a time. Look through Quora and Clarity for the questions people ask most frequently, run keyword analysis on most commonly asked key questions, and include them in your blog and/or article. These questions can become the backbone of your website content.
  3. Working on existing content: we are not asking you to take old content and stuff them with new keywords. We are simply asking you to include new points that will add depth to the existing content with the aid of new keywords. You can add new information or give your year old blog content a new dimension with the currently trending keywords.
  4. Learn the jargons: selling stuff online is definitely not easy and lacking the idea of keywords for product description simply makes the problem worse. Our suggestion is to get a grip on the local industry lingo. Every product and service has its own jargons, and including these in keyword research helps in expanding the horizon of your product descriptions. It will also help you understand how your consumers evaluate your services and products.
  5. Improving navigation: you visitors shouldn’t need a compass and breadcrumbs to navigate a website. You can use keyword research to improve your site’s navigation options astronomically. You can use the chosen keywords as the link text for navigation options. This is more of an extension of the previous point, since it uses customer lingo to meet their necessities.
  6. Sniffing out high-volume opportunities: this is not as difficult as it sounds. You can divert huge volumes of traffic to your website by using frequently searched keywords. But do not forget to do a thorough background check on the keywords; check the quality of traffic generated before optimizing high-volume keywords.
  7. Optimizing long-tail opportunities: we especially recommend long-tail opportunities since they often lack competition and bring in good quality of dedicated traffic. Long-tail keywords are more specific and are usually discarded as low-volume phrases. But more often than not, they signal a huge opportunity for blog and content in a niche no one has explored much.
  8. Boosting your CTR from SERPs: keyword optimization is all about creating meaningful content about a topic people are keen on reading about. You need to learn your visitors’ lingo and use it in such a way that instigates the visitors to click from the SRL to your site. Pay importance to meta-tags and meta-descriptions before publishing each page. You can overhaul old pages from your website by adding new interesting titles and enticing Meta descriptions that will skyrocket the CTR.
  9. Know what the users looking for: This question may sound too baffling without any prologue. People from all around the world are searching for billions of topics every day using an astronomical number of search words. Your work is to seek help of a nifty keyword research tool that will give you an idea of what your target audience is looking for. You can get a detailed report of all the trending keywords of the day, week or month with just a mouse-click.
  10. Evaluate your competition(s): this is the key step towards gaining success on Amazon, eBay, Alibaba, BestBuy and FreeShipping. This is especially recommended for online sellers who are trying to make it big in the dog-eat-dog world of ecommerce. Using keyword research helps you get an idea on what keywords your competitors may be bidding on. A number of third-party tools can help you device a fruitful strategy.
  11. Guiding the users to what they are looking for: the right keyword research tools will help you establish a guidance system for your website. Your users can follow the funnel right to the most relevant pages. You can achieve this by building content based on the nuances of a particular phrase. For example, on Amazon, some users are looking to buy things while others are looking for selling items, and there are some more on the fringes looking for “how-to’s”. This is where you need to use the results of your keyword research to guide the audience to their specific needs.

Keyword research and SEO can never be treated mutually exclusively. In order to optimize content, you need help form a number of keyword planners and research tools that will make your website a favorite of all search engines.

Author Bio: Jeremy Garcia is a connoisseur of keyword optimization and SEO. He writes extensively on how to get closer to success on Amazon, Alibaba, BestBuy and other leading online stores. Check out his recommendation of keyword research tools to begin the first chapter of your success story today.

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Beware of SEO Techniques That Will Hurt Your Rankings

The best thing about search engine optimization is that you can adopt a variety of approaches to get to the same result – a higher rank in the search engine result page.

The best thing about search engine optimization is that you can adopt a variety of approaches to get to the same result – a higher rank in the search engine result page. Thus neither there is any need for any standardized approach nor do most situations permit you to do so. However, there are some approaches that are not only guaranteed never to work but also end up being completely counterproductive to your SEO efforts to the extent that employing them could actually end up harming your rankings. The reason that many of them are still around is that they may have been relevant in the past. Some other techniques are the result of flawed thinking that never delivers the results they were intended to. The following SEO techniques should be avoided at all costs:

Keyword Stuffing

There has always been a fair amount of controversy regarding the use of keywords for SEO. In the recent past, with Google having altered its algorithms, many people argue that Google is now able to understand the context of the content, there is actually no need for content writers to insert any keywords at all. There are, of course, many others who claim that keywords still have a lot of utility. However, irrespective of whether you are using keywords strategically or have dropped them altogether, stuffing keywords at random into your content is a thoroughly bad idea. Not only does it make for very jerky reading by visitors, but also Google’s Hummingbird update drives such content down the search rankings.

Participating In Link-Building Schemes

While undoubtedly link-building is an important part of a solid SEO strategy, many SEO practitioners have been tending to participate in link building schemes in an attempt to build site authority faster. Google has issued warnings that participative link building by whatever name is not acceptable. This means that Google will be interpreting links that have been built with the deliberate purpose of affecting search engine rankings as harmful and artificial, and will flag it as spam and use it to drive down rankings. This effectively means that webmasters should not indulge in link building schemes, involving especially link exchanges and wheels or against payment. Organic link building is considered to be the safest approach to adopt for online marketing.

Publishing Content without Value

Each new piece of content that is published adds to Google’s index and provides users the opportunity to access more content. Fresh content also provides very good opportunities for acquiring inbound links and conversions. Thus, while more content can be interpreted as being a good thing, the trouble is that many rookie SEO practitioners forget that the real reason for publishing new content should be to add value to the requirement of end users. They end up by churning out a mammoth amount of content, but without much relevance or use. In the initial days of SEO, such fluff content may have had some use as carriers of keywords, but today it can only pull down your rankings, and reduce traffic and conversion rates as users will be irritated with content that wastes their time and bandwidth.

Obsessing Over Rankings

The health of any SEO campaign can be measured by keyword rankings, however, it needs to be appreciated that this is only one of the many metrics that you need to evaluate. It might happen that you have managed to get great rankings for keywords that are important to you but still the search volumes on those keywords may not be really significant. Even if you are getting a large number of visitors, you may still be witnessing poor sales conversions because the quality and profile of the visitors simply are not right. SEO practitioners should pay attention to the various metrics that can influence the outcome rather than get fixated by the keyword ranking.

Conclusion

As far as SEO is concerned, you can have many approaches to what your ultimate goal is – greater online visibility and successful conversions. SEO practitioners should first analyze their unique circumstances and adopt an assortment of approaches taking care that they are not actually indulging in practices that Google frowns upon. As long as you are aware of the right techniques, successful SEO is just a matter of time and effort.

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3 Reasons Why Slow Websites are Harmful to your Business

3 Reasons Why Slow Websites are Harmful to your Business

The Internet is becoming a necessity for its users and the number of Internet users is expanding at a rapid pace. This has led every brand to make a website and showcase its information through it. In between these plenty of websites, there are a few that have a slow loading speed. This reduction in the loading speed of the pages has some negative effects on your brand.

People are less interested in buying products from a website which is slow to load. Even if they are getting the best deal at that time, they do not like to return to the website again. Losing your customers certainly has an adverse effect on the website and business. Here are the main reasons of a Slow-loading Website Being Harmful to your Business –

1. Reduction in Conversion Rate

When the web pages are slow to load, more people tend to avoid the website and search for similar results on the other one. In case you have some product that other websites don’t have, the users will get it from you; but as soon as it is available on any other website, your click through rate will start decreasing immediately. Whereas an average loading time of a webpage is expected to be under 2 seconds, the sites that have slow loading speed, load in over 3 seconds. This way, the conversion rate will keep on decreasing, affecting the overall sales and earnings of your company.

2. Lower Search Rankings

If your website provides quality content and is SEO oriented, but does not have a good loading speed, there will be a sudden fall in the rankings. Google does not find a website useful if it lacks good content or is slow to load. Even if you have provided extremely good content on the website, but it is not loading in time, you will have to face the downfall of the rank of your website. Reduction in rank would mean that Google will not show your website on the starting pages. It would lessen the number of people reaching to your site.

3. Losing Customers on Slow Mobile Site

Mobile users are substantially increasing, and so are the Internet users. Due to the easy handling of a mobile phone, people like to surf the Internet on mobile. Therefore, it is equally important to have a responsive mobile version alongside your website. Sometimes, companies do not focus on the mobile site when they have an established website working fine. But, if the mobile version is slow to load, the phone users would not try to open the website version and simply move on to any other similar site. Despite having a good website, you are on the verge to lose your customers due to slow loading speed of your mobile site.

Some of the common causes of the slowing down of loading speed are unoptimized images, no HTTP compression of the content, etc. Below, we have mentioned the ways to improve the loading speed of slow-loading sites –

  • Google Pagespeed Insights” is a must use tool if you are facing any problem regarding the loading speed of your website. It provides you with all the information about page response time and full page loads. Also, it gives you the important details and let you know the areas where your website needs improvements.
  • You can use cache services so that the data can be retrieved immediately, reducing the loading time of the website.
  • You need to check that the images used on your web pages must not be very big in size and should not cause a delay in loading. You can either use a tool to compress images or you can compress them before uploading. Also, the number of audio visuals has to be kept such that the loading speed does not suffer.

Conclusion

For a website to rank well on Google, you need both – quality content and fast loading speed. If you are able to manage both the aspects properly, it will be very good for your website and your business, both. Now, you are aware of the problems that you might face if your website is slow to load and we have also mentioned the ways to avoid these problems. We hope this article was helpful for you. Follow us for more articles and learn about the latest advancements in the world of the Internet.

Author Bio

Deepak Vijay is an SEO analyst and Technical Content Writer at Skylark, a mobile app development company, Singapore. Been into the industry for around 10 years, he is well aware of the latest trends in the world of Internet. Putting his knowledge into words, he follows his passion for writing and shares the valuable information with others. Outside this world, Deepak loves to explore the open roads on his motorbike.

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Take a methodical approach in selecting the right web hosting service

Hosting services

For individuals it is very easy to appear on the web by using the avenues provided by the social media platforms.  You sign up with any or many social sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram and set out to build relationships and start socializing with others.  It is purely an amateur need that can be fulfilled with complete satisfaction. Business entities also have started using social media platforms, but their needs being different the social media does not serve their purpose of business in totality.

Why you need hosting

One thing that emerges from the above is that the social media is not ideally suited to meet the requirements of business. So, what should be the way to showcase your business like existence on the web? It is clear that you need some platform other than the social media to play host to you. There are people ready to play host to you and help you to display your web presence in the way you want for business needs. They have servers in their custody that are used to house websites of all kinds and they can accommodate you.  By availing the hosting services you get the platform for placing your website on the internet.

Determine your needs

Getting the platform is indeed your first requirement but what is more important is to select the right type of platform. There are different types of hosting services about which you should be aware. At the same time you should be very clear about your objectives about how you want to make use of your web entity.  Regardless of the objectives, there is one thing common among all website owners- the website should always be visible without any interruption.  Websites should be always up and running. Maximum visibility is what counts in web hosting. This is followed by the speed of accessing websites that matters a lot for business. Slow websites can spell doom for business.

Balance budget with business needs

Your needs are directly related to your budget.  Like in all other walks of business, in web hosting too, you get what you pay for. Therefore, it is critical to list your needs carefully so that it matches with your budget. The scale and size of business and the returns that you expect from your web presence determines the kind of web hosting service that is suitable for you. Some hosting options have been discussed here.

Hosting options

If speed of accessing website is not top on your agenda and you have very low budget then shared hosting is the only option. You are allotted a space on a server that is shared by many web owners. The utilities and support service are all shared and obviously it affects the speed and security aspects are not much satisfactory. Most expensive is dedicated hosting that allocates a server for you only like owning a house. In between, is the Virtual Private Server that is like a hotel suite that is all of your own.

Choose the option that serves the best interest for your business.

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