Do You Know How to Hire an SEO Expert? Here Is How

Search for an SEO company

To achieve higher ranking on search engine results pages (SERPs), it is imperative that you invest more in search engine optimization. This involves a lot of work. You need to develop content that is SEO-ready, follow all the search engine guidelines and also keep up with the trends. You will also need to spend more time in link building and reputation management among other things. Oftentimes, this is overwhelming and may cause you to neglect other fundamental aspects of your business. The good news is that you can outsource the work to a third party.

The best thing about outsourcing is that you enjoy the peace of mind knowing that your SEO needs are in the best hands and that you have all the time you need to concentrate on the core operations of your business. However, before you hire just anybody, it is important to note that not every person that comes your way will help you achieve your goals. There are a number of things you will have to do before hiring a service provider.

Learn some SEO

Hiring the right candidate for the job starts with you understanding the job yourself. The number one thing you need to do is to spend some time trying to learn as much as you can about search engine optimization. You need to know what needs to be done to achieve certain goals and what the whole process entails. When you understand this, you will be able to ask the service provider the right questions and know what sort of answers to expect.

When learning about SEO, start with the beginners’ guide to SEO. You also need to understand links and why they matter. You should also understand the importance of content. It never hurts to enroll in online crash courses such as DistilledU. After understanding the basics of search engine optimization, you will be more competent to discuss your project with the right people.

Understand your goals

It is important to note that businesses have different needs. This is why you should set your goals before contacting a service. Do you need more traffic to your website? Are you trying to fix a bad reputation? Are you interested in more signups? Your goals are what will help you hire the right person for the job. With your goals in mind, you need to ask your target service provider how he will help you achieve your objectives. The right person should have experience helping businesses achieve the goals you are targeting.

Find experts with experience

In an effort to lure in more clients, newbies tend to charge very low prices for their services. Some will even have unbelievable offers. The first thing you need to understand about SEO is that it is not a one-size-fits all thing. Your business and industry will determine how effective a particular strategy will be, how competitive the SERPs are, and how long it will take to start seeing results.

With the above fact in mind, it is good to only work with an SEO expert that has the experience in your type of business and industry. This is because such a professional will be surefooted when working on your business needs. The more experience a service provider has, the better. Don’t take their word for it. Ask for references and take a look at their overall success when working with businesses that are in your industry. In addition to that, you want to find someone with experience working with businesses that have websites of the same size as yours.

Understand the difference between a consultant and an agency

It is very easy for businesses to hire the wrong type of service provider. This happens because most people do not understand the difference between a consultant and an agency. You have to know the type of service that you need before you hire one.

  • SEO consultant – An SEO consultant often referred to as a freelancer. He works on his own and mostly focuses on strategy and recommendations to help businesses boost their organic traffic. More often than not, a consultant will not implement the strategies he recommends or fix the issues they find. It is up to you to find an expert who will implement the strategies.
  • Agency –An SEO agency has several employees including account managers, strategists, writers and more. An agency will have channel specialists like pay-per-click and SEO teams to help execute several strategies. There will also be junior employees within the agency.

The expert you end up hiring will depend on what you really need for your business. For example, if you need full services in search engine optimization, you should hire an agency. They have everything under one roof. If you just need advice for your in-house SEO team, then you can go for an SEO consultant.

Ask the right questions

The next thing you have to do is to learn to ask the right questions. This is the only way you will be able to narrow down the list and end up with the right person for the job. Some of the things you should ask about include:

  • Frequency and type of communication that the company uses
  • Reporting and how frequently you get the updates
  • The minimum contract that is required
  • Whether they implement the work themselves or work with third parties
  • Their rates, how their billing is and how long after billing they will expect payment

Ask for references

Last but not least, before hiring an expert, it is imperative that you ask them for references or client referrals. The goal here is to speak with the people who have worked with the service provider and get to understand what they feel about the services rendered. Too many negative reviews indicate bad services. Always contact at least three of the references you get.

Hiring a service provider when it comes to SEO is never an easy thing to do. There are way too many things that need to be looked at. You also have to be wary of fraudsters. However, the aforementioned points will help you find the right person for the job.

Author Bio

Sean Peters is an SEO expert offering services to companies in Vancouver. He enjoys educating people on SEO and playing golf when he is not busy at work. You can connect with him on LinkedIn.

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DENIS DE LUCA – Filmmaker

Denis de Luca - Filmmaker

Denis has been in the communications field for over 15 years. During that time he has created a great deal of videos of the widest range, with professionalism, resourcefulness, and dynamics, including: advertising, television, documentaries, musical film clips, special events, and wedding films.

What has remained unchanged over time is the passion for this work, and this is the the true reason Denis believes he is able to make each film unique, keeping a proper balance between the style of the client and his own creative approach.

“I create films for television, internet channels, television advertising, corporate events, documentaries, ceremonies, special events and any type of audio-visual product”

Visit the new website at: www.denisdeluca.com

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Learn The Recent Updates of Google Adwords For Your PPC Strategies

Google AdWordsDue to the recent Adwords changes, it may become a challenge for you to become successful, with your PPC campaigns. So, you should be updated about the recent changes of the Google Adwords.

Here are some of the enhancements Google has changed with the Adwords features.

# Ad extensions: If you are continuing with some PPC campaigns, you can use the extension features. Generally, it comes in the structure of links that can be used within your ad in the campaigns. For using the extensions, there are no additional costs involved and your click through rates can easily be boosted up. Though the extensions cannot guarantee a display of your ads, if they are integrated into the algorithm, you can provide the ratings, reviews, phone numbers, links, etc., to the users.

# Extensions of price – The price extension feature of the Adwords may be used not only for showing the prices, but also for several other reasons. This feature will help you in showing specific services and products depending on the prices. The users will be provided access for viewing the products and even procure by clicking through your website.

# Feature of expanded text ads – The ads will now appear more and more organic in nature. Earlier, the advertisers were bound within the heading of 25 characters and the description of 35 characters. But, with this new feature, the headline can be up to 30 characters, with the description line of 80 characters. If you are confused about the heading or the description texts, you can always consult Sand Crest SEO for their affordable services.

# Text extensions of SMS – The mobile users could directly call from the phone number showed in the ads. Similar to this feature, they will now be able to reach you through text messages. If the prospective customers do have some queries or quick questions, they can easily reach you through the SMS extension features.

# Review extension feature – Though this feature is not entirely new, it will help in showing the star ratings of your ad campaigns. The reviews can now be calculated as percentages. Depending on the third party review sites, you can measure the percentages when users rate your business. If you are using the Trusted Store of Google, this feature of review extensions can be displayed with your ad.

If you can adopt the changes, your ads can become more impactful, as well as, engaging to the viewers. With the improvements in the extensions and the inclusion of additional characters, the PPC campaigns can now become more successful. Though the need of ad removing feature is still being felt by the advertisers, the new helpful features can really shine in the PPC industry for a long-term period. You can really tone up your PPC campaigns by embracing the current changes.

Author Bio: David Michael is a PPC expert who works with Sand Crest SEO. In this article, he is talking about the recent feature updates in the Google Adwords.

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Trends in Web Design to Watch Out for in 2017

Web Design Trends in 2017

Every year there is an attempt by the web design industry to innovate in order to remain inspiring and relevant. It is quite likely that this year AI-powered chat bots, Virtual Reality, and immersive technique of storytelling will become popular and leave their distinctive marks on the industry. The trends explored in detail:

 

Virtual Reality and 360º Video

Even though VR created a major buzz last year in the gaming industry, the trend hasn’t appeared to make much of an impact on web design so far. However, for those unimpressed with VR’s potential, the promo campaign of Peugeot 208 is a real eye-opener; check out how virtual reality and 360º video have been incorporated into the design of the site for an interactive experience that is really breathtaking. While the Daydream VR headset from Google leads the pack, products from other players like Sony, Microsoft, and HTC are vying for attention too. Given the vast number of practical uses of VR, it is natural to expect it to be adopted by web designers too very soon in larger numbers.

 

Card Design and Grid Layouts

Ever since card design was made popular by Pinterest, it has been incorporated into web design quite a lot and it is expected that we shall see much more of it this year. The reason why cards are so much favored by web designers is because they are conceptually simple, flexible, and responsive as well as capable of being organized well. You can expect a number of variations of the card design to be seen this year. On the other hand, grid layouts have found ready acceptance on web pages that have a large amount of data because the information can not only be made more accessible but the presentation can be more attractive too. You can see some outstanding examples of card design at http://www.lasvegaswebdesignco.com.

 

Bots Powered By AI

Even though bots are unlikely to have a significant impact on web design, they may very well end up influencing the way web designers think about site creation. The real difference that bots powered by AI will make will be in the area of communication automation and sales. Online businesses will be able to communicate far better using messaging platforms and thus provide a greater degree of customization to their customer support. The launch of bots for Facebook’s Messenger has already been appreciated by a huge number of online businesses for the ease it gives them to customize their customer communications via Facebook.

 

Authentic High-Quality Photography

The use of stock photography by web designers, while being convenient and quick, can drive down the credibility and trust that is so vital for business websites. One can understand the use of stock photographs in an era where high-quality authentic photographs were scarce but with the scenario today having changed so radically with a large number of photography sites, accessing good photographs is easier than ever before. Quite expectedly, we will see far less use of stock photography this year in web design. In stark contrast to posed and polished photographs, there is a rapidly-growing demand for photographs that look natural and relevant to the customers.

 

Pre-Built Websites

The world of web design is forever feverishly paced and consequently, there is a huge demand for pre-built websites that allow web designers to work much faster and efficiently than before. Not only do pre-built sites provide a tested and robust base for creating working prototypes quickly but also eliminate the hassle of coding and act as an excellent tool for conceptual design.

 

Conclusion

This year web designers are likely to focus on trends that either make their work easier and faster or lend a better look and feel to their websites so that customers feel compelled to spend more time and engage in sales conversions more than before.

 

Author bio: Henry Lewis is a senior web design consultant working at http://www.lasvegaswebdesignco.com. With some truly outstanding work involving web design innovations, Henry has earned the reputation of being one of the stars in this highly-competitive industry.

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