Instagram Marketing Tips For A Successful Business!

Instagram Marketing

Instagram is creating waves for online entrepreneurs that are looking for better search engine ranks and more brand awareness in the market. If you take a look at this social media platform today, you will find it has 500 million active users and is less competitive than Facebook and Twitter. This is why it is the first choice for business owners today that are looking for inexpensive means to promote and market their business. Instagram is functional and mobile. You can post pictures even when you are on the move, and this is why it is the best choice for most business owners when they travel frequently- they also get the chance to edit the pictures while they are mobile!

Inspire both present and potential customers

When you are looking for improved targeted traffic to your business website with the aid of Instagram, it is important for you to ensure that you generate posts that are inspiring to your customer. They should be able to relate to the photos that you post on this social media platform. You must remember that people love to relate to “real” images. These pictures give them the personal touch as they can connect with them. Instead of using celebrities for the promotion of your products, you can use real people that you see daily on the road. This will help you to trigger off likes and arouse inspiration in both present and potential customers to follow you as well.

Create a posting plan for Instagram

Now to start off, you must ensure that you create a regular posting plan for Instagram. The photos you take should have the right captions and do not use more than five hashtags. These hashtags are like keywords, and they help the targeted customer find you quickly. Ensure that you stay away from spamming so in a day ensure you post not more than four photos. Take an hour or two interval time before you post them on the social media platform. In this way, you will get real Instagram likes but ensure that you post them on one platform and not all of your social media platforms like Facebook or Google Plus as no one wants to see the same photograph twice.

Conduct Photo Contests

Another effective way to market your business on Instagram is to create photo contests. This means you can ask your present and potential customers to share photographs of a particular subject that are connected to your product. You can also add RSS feeds to these photos so that it receives a wider reach. Samsung used the Live in the Moment photo contest to promote its products on Instagram, and many companies small and big are now following suit.

When it comes to the promotion and the marketing of your business on Instagram, it is vital for you to keep the above tips in mind. These tips are powerful and affordable for every business to follow and incorporate for success and consistent revenue.

Author Bio: Harris Scott is an SEO consultant, and online marketing professional who helps small to large scale business get real Instagram likes for their brands.

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Email personalization techniques that are simple yet sophisticated

Email personalization techniques

Marketers face a big challenge in personalizing e-mails for marketing to ensure that recipients recognize it as valid communication and accept it.  Since the internet is flooded with unsolicited e-mails, there are high chances that unless e-mails are properly personalized, recipients will not hesitate to treat it as spam and debar it from delivery into the inbox. However, making your way into the inbox of customers is only the first step in e-mail marketing with the actual work beginning only after it is accepted and read. Personalization should help in recognizing valid e-mails and encourage its opening so that customers can act on it to make the marketing efforts a success.   

Personalized e-mails have the power to increase click through rates by at least 14% according to survey results.  Lack of personalization raises the fear of marketing emails being treated as malware by the recipients, which can be a huge setback for SEO and marketing efforts. However, despite being aware of the necessity of personalization only 5% companies and marketers extensively personalize e-mails. The reason for not personalizing emails is that most marketers struggle with personalization because they are not conversant with the ways of doing it. For boosting your e-mail marketing efforts, follow these simple yet sophisticated techniques of personalization.

Discover what attracts customers

Before you take any action in personalization, you must understand the way you must do it. To know how to personalize e-mails, it is important to discover why customers are visiting your website, subscribing to e-mails, or becoming a user. The answer that you get by asking questions to customers would provide considerable insight that helps businesses to send more targeted e-mails.  Remember that personalized e-mails must have relevant content that is of interest to customers.  Once you know the reason why customers come to your website, you will realize that there are different reasons. These reasons help to create different categories of customers.  Now you can create appropriate e-mail messages emails that would be relevant to them.

Build customer personas

After you have done the categorization, you can move ahead to create customer personas, which reveal many other attributes of their behavior and attitude that you can link to the business processes. It helps to identify at which stage of the business process the customer belongs to so that you can draft e-mails accordingly.  To create customer personas, you must interact with them more closely because you have to collect a multitude of data to ascertain the attributes that you can identify and then relate it to your business process. Once you gather the data, you can further refine the categorization by using a matrix of actions they take and their behavioral attributes. This exercise allows you to develop a more personalized customer experience. 

Let customer behavior trigger e-mails

That you are in close touch with their clients and monitoring their behavior becomes evident when you make use of action triggered e-mails.  These are similar to e-mails that you receive from some social media sites when you are off it for prolonged period.  Trigger emails are real time communication that shows you add a personal touch to the relationship with your customer. When you sent a triggered email, it increases the open rate by 152%. These e-mails are immensely powerful for marketers because of its ability to convert leads into customers.  With the purpose of welcoming customers, re-engaging them and for cross selling and up selling, you can set up an automated system for sending trigger e-mails. 

Use location and time

Another mark of personalization of emails is to send e-mails to customers at the time that they feel most convenient.  You must use the client data to dig out the right times of sending e-mails so that it receives the attention of the recipients.  Another issue related to time is if your customers are spread around different locations within different time zones for which you must know their location so that you can work out a plan for having different timelines of sending e-mails. This you can do by using the computer data to detect the best times that suit customers and automate the process of sending e-mails at the scheduled times. For more guidance, you can talk to the professionals at page1ranks.com website.

Match landing pages and personalized e-mails

Although you might have personalized emails, there is still scope to achieve more success by pairing the e-mails with the landing pages of your website. The idea is to bring customers on your site by giving the same looks and using the similar copy for both by incorporating the same call to action at both places.  This would give customers a unified experience that increases the chances of conversion as they consume personalized content derived from data.

Email personalization is an easy to achieve marketing strategy that depends on how well you mine customer data from your computer system and make use of it.

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Distinctive Italy – Italian Wedding Planners of Distinction

Distinctive Italy Weddings

Italy’s premier wedding planning company ‘Distinctive Italy Weddings‘ have launched their brand new website.
In response to the rapid transition of users moving to mobile devices to surf the web ‘Distinctive Italy Weddings‘ is ensuring that the fast growing requirement for their services can be handled in an even speedier and user friendly manner.

During 2016 it was interesting to see the growing percentage of users visiting the site on mobile devices. Over the winter months the amount of users on non-desktop devices went over 68% and the decision was made to update the website once again.

For the fourth time since 2011  Joomla! CMS specialists ‘Navega Bem – Web Design‘ were once again commissioned to carry out this important project.
The design brief was basically to create a completely new site identity integrating the latest technology whilst focusing on keeping a highly user friendly interface.

Creative Director Chris Szabo explained “We were honoured to be once again asked to create the new website for DIW and the project took several months to complete. The continuing obvious choice of CMS for this site is Joomla! The newest Joomla! release which is now at 3.7 is an amazing CMS platform and much like the original iPhone has turned into something unbelievably efficient and user friendly.”

“Developing websites with Joomla! means we can deliver spectacular multi-lingual sites that are SEO friendly, device independent and simple for our clients to manage themselves without our help.”

Visit the new ‘Distinctive Italy Weddings’ website here.

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Do You Know How to Hire an SEO Expert? Here Is How

Search for an SEO company

To achieve higher ranking on search engine results pages (SERPs), it is imperative that you invest more in search engine optimization. This involves a lot of work. You need to develop content that is SEO-ready, follow all the search engine guidelines and also keep up with the trends. You will also need to spend more time in link building and reputation management among other things. Oftentimes, this is overwhelming and may cause you to neglect other fundamental aspects of your business. The good news is that you can outsource the work to a third party.

The best thing about outsourcing is that you enjoy the peace of mind knowing that your SEO needs are in the best hands and that you have all the time you need to concentrate on the core operations of your business. However, before you hire just anybody, it is important to note that not every person that comes your way will help you achieve your goals. There are a number of things you will have to do before hiring a service provider.

Learn some SEO

Hiring the right candidate for the job starts with you understanding the job yourself. The number one thing you need to do is to spend some time trying to learn as much as you can about search engine optimization. You need to know what needs to be done to achieve certain goals and what the whole process entails. When you understand this, you will be able to ask the service provider the right questions and know what sort of answers to expect.

When learning about SEO, start with the beginners’ guide to SEO. You also need to understand links and why they matter. You should also understand the importance of content. It never hurts to enroll in online crash courses such as DistilledU. After understanding the basics of search engine optimization, you will be more competent to discuss your project with the right people.

Understand your goals

It is important to note that businesses have different needs. This is why you should set your goals before contacting a service. Do you need more traffic to your website? Are you trying to fix a bad reputation? Are you interested in more signups? Your goals are what will help you hire the right person for the job. With your goals in mind, you need to ask your target service provider how he will help you achieve your objectives. The right person should have experience helping businesses achieve the goals you are targeting.

Find experts with experience

In an effort to lure in more clients, newbies tend to charge very low prices for their services. Some will even have unbelievable offers. The first thing you need to understand about SEO is that it is not a one-size-fits all thing. Your business and industry will determine how effective a particular strategy will be, how competitive the SERPs are, and how long it will take to start seeing results.

With the above fact in mind, it is good to only work with an SEO expert that has the experience in your type of business and industry. This is because such a professional will be surefooted when working on your business needs. The more experience a service provider has, the better. Don’t take their word for it. Ask for references and take a look at their overall success when working with businesses that are in your industry. In addition to that, you want to find someone with experience working with businesses that have websites of the same size as yours.

Understand the difference between a consultant and an agency

It is very easy for businesses to hire the wrong type of service provider. This happens because most people do not understand the difference between a consultant and an agency. You have to know the type of service that you need before you hire one.

  • SEO consultant – An SEO consultant often referred to as a freelancer. He works on his own and mostly focuses on strategy and recommendations to help businesses boost their organic traffic. More often than not, a consultant will not implement the strategies he recommends or fix the issues they find. It is up to you to find an expert who will implement the strategies.
  • Agency –An SEO agency has several employees including account managers, strategists, writers and more. An agency will have channel specialists like pay-per-click and SEO teams to help execute several strategies. There will also be junior employees within the agency.

The expert you end up hiring will depend on what you really need for your business. For example, if you need full services in search engine optimization, you should hire an agency. They have everything under one roof. If you just need advice for your in-house SEO team, then you can go for an SEO consultant.

Ask the right questions

The next thing you have to do is to learn to ask the right questions. This is the only way you will be able to narrow down the list and end up with the right person for the job. Some of the things you should ask about include:

  • Frequency and type of communication that the company uses
  • Reporting and how frequently you get the updates
  • The minimum contract that is required
  • Whether they implement the work themselves or work with third parties
  • Their rates, how their billing is and how long after billing they will expect payment

Ask for references

Last but not least, before hiring an expert, it is imperative that you ask them for references or client referrals. The goal here is to speak with the people who have worked with the service provider and get to understand what they feel about the services rendered. Too many negative reviews indicate bad services. Always contact at least three of the references you get.

Hiring a service provider when it comes to SEO is never an easy thing to do. There are way too many things that need to be looked at. You also have to be wary of fraudsters. However, the aforementioned points will help you find the right person for the job.

Author Bio

Sean Peters is an SEO expert offering services to companies in Vancouver. He enjoys educating people on SEO and playing golf when he is not busy at work. You can connect with him on LinkedIn.

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DENIS DE LUCA – Filmmaker

Denis de Luca - Filmmaker

Denis has been in the communications field for over 15 years. During that time he has created a great deal of videos of the widest range, with professionalism, resourcefulness, and dynamics, including: advertising, television, documentaries, musical film clips, special events, and wedding films.

What has remained unchanged over time is the passion for this work, and this is the the true reason Denis believes he is able to make each film unique, keeping a proper balance between the style of the client and his own creative approach.

“I create films for television, internet channels, television advertising, corporate events, documentaries, ceremonies, special events and any type of audio-visual product”

Visit the new website at: www.denisdeluca.com

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