Trends in Web Design to Watch Out for in 2017

Web Design Trends in 2017

Every year there is an attempt by the web design industry to innovate in order to remain inspiring and relevant. It is quite likely that this year AI-powered chat bots, Virtual Reality, and immersive technique of storytelling will become popular and leave their distinctive marks on the industry. The trends explored in detail:


Virtual Reality and 360º Video

Even though VR created a major buzz last year in the gaming industry, the trend hasn’t appeared to make much of an impact on web design so far. However, for those unimpressed with VR’s potential, the promo campaign of Peugeot 208 is a real eye-opener; check out how virtual reality and 360º video have been incorporated into the design of the site for an interactive experience that is really breathtaking. While the Daydream VR headset from Google leads the pack, products from other players like Sony, Microsoft, and HTC are vying for attention too. Given the vast number of practical uses of VR, it is natural to expect it to be adopted by web designers too very soon in larger numbers.


Card Design and Grid Layouts

Ever since card design was made popular by Pinterest, it has been incorporated into web design quite a lot and it is expected that we shall see much more of it this year. The reason why cards are so much favored by web designers is because they are conceptually simple, flexible, and responsive as well as capable of being organized well. You can expect a number of variations of the card design to be seen this year. On the other hand, grid layouts have found ready acceptance on web pages that have a large amount of data because the information can not only be made more accessible but the presentation can be more attractive too. You can see some outstanding examples of card design at


Bots Powered By AI

Even though bots are unlikely to have a significant impact on web design, they may very well end up influencing the way web designers think about site creation. The real difference that bots powered by AI will make will be in the area of communication automation and sales. Online businesses will be able to communicate far better using messaging platforms and thus provide a greater degree of customization to their customer support. The launch of bots for Facebook’s Messenger has already been appreciated by a huge number of online businesses for the ease it gives them to customize their customer communications via Facebook.


Authentic High-Quality Photography

The use of stock photography by web designers, while being convenient and quick, can drive down the credibility and trust that is so vital for business websites. One can understand the use of stock photographs in an era where high-quality authentic photographs were scarce but with the scenario today having changed so radically with a large number of photography sites, accessing good photographs is easier than ever before. Quite expectedly, we will see far less use of stock photography this year in web design. In stark contrast to posed and polished photographs, there is a rapidly-growing demand for photographs that look natural and relevant to the customers.


Pre-Built Websites

The world of web design is forever feverishly paced and consequently, there is a huge demand for pre-built websites that allow web designers to work much faster and efficiently than before. Not only do pre-built sites provide a tested and robust base for creating working prototypes quickly but also eliminate the hassle of coding and act as an excellent tool for conceptual design.



This year web designers are likely to focus on trends that either make their work easier and faster or lend a better look and feel to their websites so that customers feel compelled to spend more time and engage in sales conversions more than before.


Author bio: Henry Lewis is a senior web design consultant working at With some truly outstanding work involving web design innovations, Henry has earned the reputation of being one of the stars in this highly-competitive industry.

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Rodavante Rent a Car – Madeira Island – Website launch

Rodavante Rent a Car

RODAVANTE is a highly experienced company specialised in car rentals in Madeira Island, Porto Santo and Lisbon. We offer ‘with driver’ or ‘without driver’ services. The Headquarters are located in the beautiful city of Funchal.

The RODAVANTE car fleet encompasses the necessities of the most demanding customers, with modern vehicles in excellent condition which is always followed up with expert assistance.

The fleet consists of 5-seater and 5-door utility vehicles, which are the most requested by their customers. They also have automatic vehicles, cabriolets, 7 and 9-passenger vans as well as other top brand vehicles.

RODAVANTE have now launched their new website which contains all the information necessary to allow clients to make a fully informed buying decision and book their cars online 24/7.

The site was developed by Madeira Island’s leading web design and digital marketing company Navega Bem.

Chris Szabo, Marketing Director of Navega Bem explained; “This is a fully responsive solution that will allow RODAVANTE to reach customers on their smartphones, tablets and other mobile devices. The site which is available in two languages presents the company in a new and attractive manner.
An important step in developing this new website was the SEO work developed in the background, this allowed us to guarantee that our client will have an excellent Google ranking.”

Visit the new RODAVANTE Rent a Car website here.
To learn more about quality professional websites that work on all devices visit Navega Bem Web Design.

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Choose your adventure on Madeira… we’ll take care of the rest!

Harmony in Nature

Harmony in Nature‘ is a company dedicated to active tourism with amazing outdoor services ranging from the sea to the mountains, all unveiling the hidden beauty of Madeira island.

They are experts in canyoning, coasteering, climbing and organising events for groups and incentives which provide unforgettable moments of companionship and adventure, all in harmony with nature.

The company ‘Harmony in Nature‘ was founded in 2007 and they appreciate and respect nature in its most purest state.

The new site has been designed and developed by Joomla CMS Professionals Navega Bem – Web Design, who are also located on Madeira island.

Chris Szabo, Creative Director explained “The site has developed around the Joomla CMS platform and therefore allows ‘Harmony in Nature‘ to manage the site all by themselves without having to know anything about programming or HTML. Additionally, the site is fully responsive and will therefore adapt to display on any device, be it a widescreen TV or your smartphone in a user friendly manner. So basically, a website that will work everywhere and on any device.”

Visit the new ‘Harmony in Nature‘ website here.
To learn more about fast, user friendly websites that bring more business – visit Navega Bem.

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SEO 2017: Five Trends You Need to Embrace to Climb to the Top of Google Search Results

SEO Trends

The think tanks at the Google offices never sleep and they love to keep the SEO experts up too. Google search engine has become a sentient being that it is evolving with time, and so are the search engine optimization strategies.2016 saw a marvelous new trend of indexing social media content regularly. This has successfully blurred the lines between social media and web to a large extent. The regular indexing of the social media content on the Google SERPs is a big proof of this transformation. This is nothing short of a revolution for SEO and social media marketing. Let’s take a look at few of these trends that we can borrow from 2016 and continue even in the coming year.

Think about mobile optimization 

This has also been the year of mobile devices. Finally, mobile devices have taken over the legacy of PCs and laptops. More people have started to prefer browsing the web from their phones. So, more and more websites are becoming mobile optimized and more website owners are opting for application based content for befriending Google’s “mobile first” version indexer.

Mobile search has grown by an average of 43 percent this year, and most smartphones and tablets are being used for searching local business information and reviews. If we crunch the numbers, we can see about 1.2 billion people use their phones for daily online activities. Almost 80 percent of today’s customers shop online through mobile applications. All types of mobile applications account for 52 percent of the total time spent by users on online digital media. So, if you have already been inducted to the world of websites and online marketing, we suggest you think about getting your own app for Android and iOS devices soon!

Create mobile native apps for your users

Websites that follow a mobile-friendly pattern see better ranking in the daily SRLs. According to Search Engine Journal, in 2016, 85 percent of internet users prefer using native mobile apps rather than using old fashioned websites. Voice search using Android and iOS devices is another trend emerging strongly. All websites must be designed keeping the ease of access of the AI assistants in mind. This is just as important as selecting the right keywords for SEO purposes. Healthcare websites are no exception; the big names like WebMD and Practo have been in the game all along. For seeing a surge in your sales, you should start working on your website navigation and sitemaps making it easier for AI assistants to access your content.

Rethink your content strategy

2016 has been the year of dense content. All leading search engines including Google have been giving more importance to websites that sport quality content with reliable backlinks. This is a glorious opportunity for small organizations and companies like a dentist’s clinic or a fitness spa to link their website content on content aggregators., and AllTop are few of the most relied upon content aggregators that webmasters have been using this year. You can even perfect your dentist SEO marketing strategies and healthcare SEO marketing strategies by sharing your updated content on reputable social media like Facebook, Twitter and Instagram regularly. Create verified profiles on social media networks and interact with your customers, clients and patients daily to give your business a human face. Adding a personal humanizing factor to a business works wonders to boost sales. Almost 76 percent of marketers are currently using social media websites to promote their content and support their SEO strategies today.

What is ‘vlogging’?

Vlogging is the portmanteau of the terms video and blogging. It has taken the internet by storm. Almost all websites that have indexed video content get 50 times better ranks (organic) as compared to boring black and white text sites. It has been shown by a survey that viewers are 41 percent more likely to click on video links than click on static text meta descriptions from the SRLs. But generating interesting video content is not enough. If you are using YouTube or Vimeo as your primary video platform, you must accompany the video with a relatable name and keyword infused description. For example, if you are making a dental patient awareness or education video, it is important for you to include words like “dental”, “dentist”, “teeth” etc in the video descriptions.

Think local to think big

Just making a video isn’t enough; you must present it in such a way that all popular search engines are able to locate it. You should definitely include a link to your website on the video or in its description. There is nothing better than creating your own YouTube channel where you can post video content regularly. The name of the channel should be relatable and easily findable. For example, “XYZ dental association” and “XYZ Dental Clinic Videos” are good options where XYZ is the name of your company or practice. Keep sharing your video URLs on other social media platforms to direct traffic to your video(s).

In the recent times, local search results are becoming more important than ever. Local SEO has morphed into a massively powerful determinant of sales and marketing of a local business. Pursuing a local strategy for a local, small practice can be extremely profitable for dentists and dental health clinics. You can optimize your dentist SEO marketing strategies to be optimized for geo-targeted searches so that every time someone searches for a local dentist’s clinic or dental health service in your locality, your company name will show up complete with location and contact information. You can make use of business directories like Qype, Yelp, Superpages and TouchLocal for instant promotion of your services to niche local customers.

SEO trends have been changing even since the concept of digital marketing took form and it will keep changing till the end of the time. Google has improved its search engines and crawlers to understand the needs of the users. As a website owner your main aim should be to provide your users with content they will love.

Author Bio:Michelle Blair has been working with a number of big and small businesses in the country to perfect their SEO strategies. She is a keen observer and follower of evolving marketing trends and that makes her the best in the fields of healthcare, medical, fitness and dentist SEO marketing strategies.

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Three Years after the Ascension of Hummingbird: Is Keyword Research Still As Important?


2013 saw the rise of Hummingbird and the fall of keyword stuffing. With a shift from a keyword-heavy process to a more topic based approach, many fear that the bond between SEO and keyword research will become strained. Many have already started wondering if it is even worth all the effort to engage in keyword research.

Let us tell you that keyword research is just as important as it was back in the days of Blackhat SEO. Only the use of  the keywords have become more sensible as hummingbird has enabled Google to understand meaning of entire sentences rather than isolated phrases and look for contextual use of keywords rather than their frequency. Keyword research is definitely not moribund. In fact, it is back with new meaning and a new vigor. Have a look at the reasons keyword research is still alive and thriving:

  1. Find the nuances in your field: the best way to get complete understanding of any topic is to perform an extensive keyword research on it. You may want to post a series of blog articles or even a single exhaustive one covering all dimensions of the topic, finding out the details of every keyword that can be used in the context will give you a deeper understanding of the information you can cover in your text.
  2. Answer the sixty-four-thousand-dollar questions: it might not get you sixty-four-thousand-dollars literally, but it will help you win over many search engines at a time. Look through Quora and Clarity for the questions people ask most frequently, run keyword analysis on most commonly asked key questions, and include them in your blog and/or article. These questions can become the backbone of your website content.
  3. Working on existing content: we are not asking you to take old content and stuff them with new keywords. We are simply asking you to include new points that will add depth to the existing content with the aid of new keywords. You can add new information or give your year old blog content a new dimension with the currently trending keywords.
  4. Learn the jargons: selling stuff online is definitely not easy and lacking the idea of keywords for product description simply makes the problem worse. Our suggestion is to get a grip on the local industry lingo. Every product and service has its own jargons, and including these in keyword research helps in expanding the horizon of your product descriptions. It will also help you understand how your consumers evaluate your services and products.
  5. Improving navigation: you visitors shouldn’t need a compass and breadcrumbs to navigate a website. You can use keyword research to improve your site’s navigation options astronomically. You can use the chosen keywords as the link text for navigation options. This is more of an extension of the previous point, since it uses customer lingo to meet their necessities.
  6. Sniffing out high-volume opportunities: this is not as difficult as it sounds. You can divert huge volumes of traffic to your website by using frequently searched keywords. But do not forget to do a thorough background check on the keywords; check the quality of traffic generated before optimizing high-volume keywords.
  7. Optimizing long-tail opportunities: we especially recommend long-tail opportunities since they often lack competition and bring in good quality of dedicated traffic. Long-tail keywords are more specific and are usually discarded as low-volume phrases. But more often than not, they signal a huge opportunity for blog and content in a niche no one has explored much.
  8. Boosting your CTR from SERPs: keyword optimization is all about creating meaningful content about a topic people are keen on reading about. You need to learn your visitors’ lingo and use it in such a way that instigates the visitors to click from the SRL to your site. Pay importance to meta-tags and meta-descriptions before publishing each page. You can overhaul old pages from your website by adding new interesting titles and enticing Meta descriptions that will skyrocket the CTR.
  9. Know what the users looking for: This question may sound too baffling without any prologue. People from all around the world are searching for billions of topics every day using an astronomical number of search words. Your work is to seek help of a nifty keyword research tool that will give you an idea of what your target audience is looking for. You can get a detailed report of all the trending keywords of the day, week or month with just a mouse-click.
  10. Evaluate your competition(s): this is the key step towards gaining success on Amazon, eBay, Alibaba, BestBuy and FreeShipping. This is especially recommended for online sellers who are trying to make it big in the dog-eat-dog world of ecommerce. Using keyword research helps you get an idea on what keywords your competitors may be bidding on. A number of third-party tools can help you device a fruitful strategy.
  11. Guiding the users to what they are looking for: the right keyword research tools will help you establish a guidance system for your website. Your users can follow the funnel right to the most relevant pages. You can achieve this by building content based on the nuances of a particular phrase. For example, on Amazon, some users are looking to buy things while others are looking for selling items, and there are some more on the fringes looking for “how-to’s”. This is where you need to use the results of your keyword research to guide the audience to their specific needs.

Keyword research and SEO can never be treated mutually exclusively. In order to optimize content, you need help form a number of keyword planners and research tools that will make your website a favorite of all search engines.

Author Bio: Jeremy Garcia is a connoisseur of keyword optimization and SEO. He writes extensively on how to get closer to success on Amazon, Alibaba, BestBuy and other leading online stores. Check out his recommendation of keyword research tools to begin the first chapter of your success story today.

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