Due to the recent Adwords changes, it may become a challenge for you to become successful, with your PPC campaigns. So, you should be updated about the recent changes of the Google Adwords.
Here are some of the enhancements Google has changed with the Adwords features.
# Ad extensions: If you are continuing with some PPC campaigns, you can use the extension features. Generally, it comes in the structure of links that can be used within your ad in the campaigns. For using the extensions, there are no additional costs involved and your click through rates can easily be boosted up. Though the extensions cannot guarantee a display of your ads, if they are integrated into the algorithm, you can provide the ratings, reviews, phone numbers, links, etc., to the users.
# Extensions of price – The price extension feature of the Adwords may be used not only for showing the prices, but also for several other reasons. This feature will help you in showing specific services and products depending on the prices. The users will be provided access for viewing the products and even procure by clicking through your website.
# Feature of expanded text ads – The ads will now appear more and more organic in nature. Earlier, the advertisers were bound within the heading of 25 characters and the description of 35 characters. But, with this new feature, the headline can be up to 30 characters, with the description line of 80 characters. If you are confused about the heading or the description texts, you can always consult Sand Crest SEO for their affordable services.
# Text extensions of SMS – The mobile users could directly call from the phone number showed in the ads. Similar to this feature, they will now be able to reach you through text messages. If the prospective customers do have some queries or quick questions, they can easily reach you through the SMS extension features.
# Review extension feature – Though this feature is not entirely new, it will help in showing the star ratings of your ad campaigns. The reviews can now be calculated as percentages. Depending on the third party review sites, you can measure the percentages when users rate your business. If you are using the Trusted Store of Google, this feature of review extensions can be displayed with your ad.
If you can adopt the changes, your ads can become more impactful, as well as, engaging to the viewers. With the improvements in the extensions and the inclusion of additional characters, the PPC campaigns can now become more successful. Though the need of ad removing feature is still being felt by the advertisers, the new helpful features can really shine in the PPC industry for a long-term period. You can really tone up your PPC campaigns by embracing the current changes.
Author Bio: David Michael is a PPC expert who works with Sand Crest SEO. In this article, he is talking about the recent feature updates in the Google Adwords.