Every year there is an attempt by the web design industry to innovate in order to remain inspiring and relevant. It is quite likely that this year AI-powered chat bots, Virtual Reality, and immersive technique of storytelling will become popular and leave their distinctive marks on the industry. The trends explored in detail:
Virtual Reality and 360º Video
Even though VR created a major buzz last year in the gaming industry, the trend hasn’t appeared to make much of an impact on web design so far. However, for those unimpressed with VR’s potential, the promo campaign of Peugeot 208 is a real eye-opener; check out how virtual reality and 360º video have been incorporated into the design of the site for an interactive experience that is really breathtaking. While the Daydream VR headset from Google leads the pack, products from other players like Sony, Microsoft, and HTC are vying for attention too. Given the vast number of practical uses of VR, it is natural to expect it to be adopted by web designers too very soon in larger numbers.
Card Design and Grid Layouts
Ever since card design was made popular by Pinterest, it has been incorporated into web design quite a lot and it is expected that we shall see much more of it this year. The reason why cards are so much favored by web designers is because they are conceptually simple, flexible, and responsive as well as capable of being organized well. You can expect a number of variations of the card design to be seen this year. On the other hand, grid layouts have found ready acceptance on web pages that have a large amount of data because the information can not only be made more accessible but the presentation can be more attractive too. You can see some outstanding examples of card design at http://www.lasvegaswebdesignco.com.
Bots Powered By AI
Even though bots are unlikely to have a significant impact on web design, they may very well end up influencing the way web designers think about site creation. The real difference that bots powered by AI will make will be in the area of communication automation and sales. Online businesses will be able to communicate far better using messaging platforms and thus provide a greater degree of customization to their customer support. The launch of bots for Facebook’s Messenger has already been appreciated by a huge number of online businesses for the ease it gives them to customize their customer communications via Facebook.
Authentic High-Quality Photography
The use of stock photography by web designers, while being convenient and quick, can drive down the credibility and trust that is so vital for business websites. One can understand the use of stock photographs in an era where high-quality authentic photographs were scarce but with the scenario today having changed so radically with a large number of photography sites, accessing good photographs is easier than ever before. Quite expectedly, we will see far less use of stock photography this year in web design. In stark contrast to posed and polished photographs, there is a rapidly-growing demand for photographs that look natural and relevant to the customers.
The world of web design is forever feverishly paced and consequently, there is a huge demand for pre-built websites that allow web designers to work much faster and efficiently than before. Not only do pre-built sites provide a tested and robust base for creating working prototypes quickly but also eliminate the hassle of coding and act as an excellent tool for conceptual design.
This year web designers are likely to focus on trends that either make their work easier and faster or lend a better look and feel to their websites so that customers feel compelled to spend more time and engage in sales conversions more than before.
Author bio: Henry Lewis is a senior web design consultant working at http://www.lasvegaswebdesignco.com. With some truly outstanding work involving web design innovations, Henry has earned the reputation of being one of the stars in this highly-competitive industry.