Navega Bem - Web Eye Tracking Study

How people search for information about CMS on our site

The blue points you see in the video are the focus areas of a users eyes as a page is looked at on our web site. The points increase in size with the amount of time that specific area is looked at.

The objective of this study is to analyze a users visual tracking flow in order to identify the best points of interest on the web page. Eye tracking amongst other things, allows us to measure the efficiency of online publicity and the level of usability of the site.

Areas of a site that are ignored by a user whilst viewing a page can be reworked to improve its effectiveness. Only a certain percentage of a web page captures a users attention. A study like this helps to continually improve a site and adapt it to the users behaviour.

Navega Bem has formed a partnership with Work Value who provide advanced Eye Tracking solutions.