Most people are now aware of the enormous impact that Social Media like Facebook, Twitter, Google+ and YouTube have on improving online business - not having these Social Media giants connected to your website is no longer an option. There exists no other low-cost marketing strategy that will easily give you large numbers of visitors, many of whom will come back to your website time and time again.
Your customers may well be on your website but what about your potential clients? If you could get new customers without them visiting your website, wouldn't that be great? With Social Media you can build your brand recognition and create trust off your website so that the conversion rates on your website go way up!
See some interesting facts here.
Social Media is a natural evolvement of the Web and we have become specialized in the the working of social media technologies to help reach a targeted audience, generate that much needed revenue and create a positive image for a business.
It used to be a long and laborious task building a network of quality links. Also, standard print advertising and paid internet advertising are really costly ways to market your brand. Today’s new Social Media is free and reaches more people in more places and certainly on a much deeper and personal level than ever before. In fact, if it is done correctly, your potential customers will come looking for you!
Probably the most important aspect of our marketing is we recognize that Social Media unlike other forms of online marketing is a two-way form of communication. Many companies are not yet using Social Media and the majority of those that do will simply narrowcast their wares to no-one in particular. We focus on building communities to interact with and we create good quality content. Social Media really is about ‘Quality’ and not ‘Quantity’. 200 interactive connections can be much more powerful than 200.000 one way connections.
Lisete Gonçalves, Managing Director and Administrator of Navega Bem explains why in-house Social Media marketing is not always the best option. “We encourage all our clients to setup and run their own Twitter, Facebook and Google+ accounts. But of course it requires a dedicated strategy. In much the same way that a company needs a professional website to create a credible relationship with its customers and communicate a competent approach, it also needs to exhibit that same professionalism with its Social Media. So, if you don’t have the experience or the time to run your social marketing internally – we are here to help.”
Social Media marketing is all about creating content, sharing expertise and being part of a like minded community. The time has now come to reach out and talk with your customers and potential clients and offer them your know how and experience. It takes skill and perception to manage your company's image with social media.
Navega Bem's Social Media marketing services and dedicated staff are focused on substantially increasing communication between you and the rest of the world. We will show how interacting with your customer base can make an enormous difference in bringing you new clients and generating a better income.
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