Corporate Video Production Services
Now is the time for quality video marketing on your website
Corporate video production services have burgeoned over the past few years and because of this, for many corporate websites that do not have a web based video production, the primary message of the company is simply not getting across.
A web video can provide a company with the means to communicate compelling, entertaining and educational marketing messages.
There has been tremendous development in the web sphere but unfortunately as good as that has been, attention spans of visitors have dropped. If you don't provide something interesting on your website for your visitor to watch remember that many decided whether to stay on your site within the first few seconds so if you need to get a message across, get it across fast!
Online video messages have been proven to hold visitor attention and enhance bottom line results dramatically. With a simple click a web video can convey all the information you need to get across in a clear concise fashion, and don't forget that they will work 24/7! Bring out the full marketing potential of your website by employing the services of a corporate video production company.
Many companies still believe that corporate video production is a big budget item however this does not need to be the case as even low budget projects can be very effective. Sure, you can film your own production very cheaply using an inexpensive high definition camera but what do you do next?
Example: Post production skills can be taught, but more often than not are naturally present. Editing an hour of video into a 30 second film clip is a challenging task and only those with experience can really make this work effectively.
Once you have your film you then need to 'enable' it for the web. Video cameras record in several CODECs (coder-decoder) and the files they produce are far too big to be uploaded to the web. They first need to be compressed to a smaller file format such as H.264, Mpeg2, Avi or Mov for example, and then converted (compressed again) to a format that can be easily viewed in a web browser.
Many video sharing social websites can do this for you, but the resultant Flash video file you see may well disappoint. A lot of compression and re-compression leads to a loss of 'quality' and this could affect your company credibility.
Corporate video production companies not only have the knowledge of 'compression' which leads to improved web quality videos, but also the right professional software to help them make that happen. They also know how to 'film' the original high quality footage which will end up on the web, as opposed to non professional attempts - hence the expression 'garbage in - garbage out'.
Navega Bem has created a partnership with Strike Button Productions and we highly recommend their services for quality videography. Learn more about this innovative company at Strike Button Productions.
