Ask the average company director if his website can be found in the search engines and he will say ‘yes’. He will probably even do a search for his company name to prove it to you.
But try searching for that company’s services or products. For example if a company designs websites in Madeira, do a search for ‘web design Madeira‘ or ‘web design Portugal‘.
Most of the time you won’t find any listings for a company on the first 4 or 5 pages. Why? Because the website has not been optimized for the search engines.
Now let’s face it – it doesn’t matter how much you paid for your website or how attractive it is. If it can’t rapidly be found in the search engines then it is losing money for you every single day. Now that’s a very expensive and useless website!
How does Search Engine Optimization work?
‘Search engine optimization’ refers to the process of fine tuning a web site to achieve a high search engine ranking for specific keywords or phrases. The sort of phrases that your clients will try to find you with in a search engine. To achieve high search engine rankings, certain features of a web site must be optimized to make the site what we call ‘search engine friendly’.
If you clicked on the ‘web design’ links above you will have seen that our website ‘Navega Bem – Web Design’ is listed in position 1 of page 1 of Google. We took the trouble to optimize our website and that is what we do for all the websites we develop.
To learn more about web sites that work visit Navega Bem – The Web Design Professionals.
