When the economy is at a low consumers will of course spend much less money and spend much more time searching for the best deals. If you run a website selling services or goods, you’ll need to make the most of your marketing while stretching your decreasing budget. That’s no easy task!
Here we give you two simple and surefooted steps to take that will help keep your site in the customers view and keep your money in your pocket.
Make an excellent first impression:
Step 1: Rework your home page. Don’t redesign it – just get an image with impact and tell visitors what is is that you can do for them – because your website is the ‘first thing’ most of your clients will ever see about you.
On average you have no more than a few seconds to convince potential clients that you can deliver what they want. If you don’t – you can be sure that they’ll click out of your site and be off to your competitors that do deliver what they want.
Don’t fill your homepage with all the info that belongs elsewhere on the site. Use precise, to the point info. If you confuse them… you lose them.
Rework your home page meta tags:
When did Google last visit you? How often does Google visit you? Are your meta tags consistent with the content on your home page? Who cares!
Step 2: Carefully choose words and phrases that you know people will ‘Google’ you for. Work those words into your home page content and reflect them in your meta tag description and keywords. Pop along to Google and re-submit your site.
So simple yet so effective, reworking your home page content and meta tags can bring multiple advantages. Google will see you have updated content (Google loves new content). Google will put you above sites that didn’t put fresh content or don’t have consistent meta tags and content.
Whilst your SEO friends are rolling on the floor telling you that this won’t work – just do it and win!
