How the web evolved and why that’s good for you
Any programmer who develops sites with CMS’s has to admit how facilitated his task is thanks to the emergence and popularization of Content Management Systems.
Even though the evolution of the CMS’s is completely transparent to you, the visitor, the same can not be said for your business. After years of “struggle” and evolution… the visual presentation of your website is finally separated from it’s content.
Some companies that already have websites tend avoid changing the contents in their websites because they fear having to pay an extra amount of money for it. Due to that, most company websites end up having outdated information and thus they start losing, little by little, their importance in the most important search engines.
Google, Yahoo and Live.com always give more importance to the websites that keep their content updated, and those that don’t update become harder to find in the search results.
If your customers can’t find you in the search engines what’s the point of having a website?
Thankfully, with Joomla it’s possible to change, and control, the content of your website without any extra costs. Any content can be added or edited in a matter of minutes, in a very easy way.
If you site was developed with a modern and evolved CMS, like Joomla or Wordpress (as examples), it’s also possible to give it a visual uplift, and completely change the way it looks, without having to sacrifice all the content that is already in it.
So… not only can you change the content without additional costs, but you can also change the entire look of your company without having to invest several thousand euros into it.
Many companies take the first step and purchase a CMS-developed website, but very rarely do they ever take advantage of all that it can offer.
If your website doesn’t use a CMS, it’s never too late to start! Think of the first step as an investment, and all the consequential ones as an evolution, that won’t cost as much as the starting point.