Archive for April, 2008

Absolute links or relative links - which to use?

Wednesday, April 30th, 2008

Navega Bem Linking Strategy

There seems to be a lot of difference in opinion about which links are most beneficial for your website. So let me give you some facts.

What are absolute links?
An absolute link defines the location of the document in total including the protocol required to get the document, the server to get it from, the directory it is located in and the name of the document itself.

An absolute link will look like this:
<a href=”http://www.navegabem.com/index.html”>Home</a>

What are relative links?
A relative link on the other hand takes advantage of the fact that the server knows where the current document is. Thus, if we want to link to another document in the same directory, we don’t need to write out the full URL. All we need to use is the name of the file.

For example, if we are looking at the link in the previous example, and we want to link to a file called index.html in the same directory, we don’t need to write out the entire URL.

A relative link will look like this:
<a href=”index.html”>Home</a>

What does Google say about relative and absolute links? Read more….

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Posted by Chris Szabo, MD Navega Bem - Web Design - Madeira island - Portugal

Managing your business when the economy is down

Wednesday, April 16th, 2008

Don’t sit and wait for things to turn around… do something!

It’s no fun at all doing business when the economy hits a low. For many companies, the low profits and the stress can lead to irrational and impulsive, rather than strategic, decision making. But for many companies this can be a positive turning point. Learn more…

Tecnidesenho launches their first site

Friday, April 11th, 2008

tecnidesenho - architects - madeira

After 30 years and more than 700 projects, the Madeiran architects office ‘Tecnidesenho‘ have launched their first website to promote their services and present their legacy on the islands of Madeira. Of special interest to prospective clients will be their interactive catalogue which provides a pleasurable and exciting experience. The site was published by Navega Bem - Web Design.

What you should know about PayPal

Saturday, April 5th, 2008

What exactly is PayPal? How does PayPal work?

PayPal has become the most secure online payment institution in the world.
Find out about PayPal and how you can quickly take advantage to begin making payments online securely or even begin taking payments online with your own online shop. Get all the important facts here.

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Posted by Navega Bem - Web Design, Madeira island - Portugal

Business down? We have the perfect pick-up!

Tuesday, April 1st, 2008

When the economy hits a low and business begins to fall it is encouraging to know that there is always something you can rely on to increase revenue.
A professional website from ‘Navega Bem - Web Design‘ will give your company that extra outlet to market your services and products.

More and more people do their business online from the comfort of their own homes. Turning your back on potential online clients can be devastating for your profit margins.

But just having a website is not the answer. There are some important issues to consider when you decide to present your company online:

Your website must be user friendly. Your potential clients should find it easy to navigate your website and not find too much clutter.

Your website must be search engine friendly. You can expect more than 85% of internet traffic through the search engines - particularly Google. Your website must be optimized for the search engines to allow them to find all the information you want your clients to find you with. This is not rocket science but does take a professional to do the job. ‘Navega Bem‘ specializes in search engine optimization.

Your website should be ‘barrier free’.
While we are enjoying the convenience of a high-speed network and the availability of information from the web, have we ever thought of other people in this world who cannot access this information due to limitations in web accessibility? These people include the visually impaired, the disabled as well as those who are using hand-held devices such as mobile telephones to access the network.

For example, the visually impaired people rely on some software to translate the text in a web page into Braille which they can read with their fingers. Therefore, web pages with a lot of pictures cannot be translated into Braille unless the pictures have an alternative description in text format.

It is now becoming everyone’s right to have access to information on the web. For this reason ‘Navega Bem’ is strongly advocating barrier-free web sites.

You must be able to manage your website easily!
Many companies find it difficult to keep their web site content as up to date as they would like. Often there is a bottleneck, the update is delayed, the site stagnates and your clients see the wrong information. That’s why many companies are turning to CMS. Meet Vanessa and Bertha.

It also allows you to manage your web site even if you have no technical knowledge, experience with HTML or web site design. It also reduces the calls to your web design agency or IT department for changes to the web site. Joomla CMS reduces the time required to publish, allowing you to get your content on-line faster. This is an important issue for any professional web site.

Once ‘Navega Bem - Web Design‘ has developed your CMS site, it belongs to you. There are no monthly fees - no license fee - you are not tied to us in any way. You login to your own site to control your own content. You have complete independence and total control! If you should require any support, we are there for you.

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Posted by Chris Szabo, MD Navega Bem - Web Design, Madeira Island, Portugal