Vanessa and Bertha are back!
In fact Bertha has been seen all around the world in many guises and we received a lot of feedback from site owners that really were able to translate our play on the on the two into the actual representation of their site performance on the net. (See the original post here). In essence we asked if your web site looked like Vanessa or more like Bertha?
Some of the sites we researched have actually given Bertha new clothes… well newer. And there can be no denying that the Bertha sites do appeal to certain people. We are not judging anyone – but if your website is out there to sell your services, products or you just need to get your message across to as many visitors as possible… here are the facts about crossdressing how your website will make a huge impact – if it looks like Vanessa.
Search engines love new content. New content is king. Getting Google to visit your site on a weekly basis is just so good for business – and it will visit regularly if you take time out and update your content. As often as you can.
If you have come to the conclusion that you can’t change your text content – then restructure it. Move paragraphs around or just plain use different words to describe things. Change your headlines. Change something… search engines love new content!
Change your images or re-introduce the same ones with better saturation, sharper and don’t forget to use ‘alt’ tags to describe the image.
Revise your meta tags. Are you using the best possible description and keyword tags. Is your title tag correct. Improving the meta tags is also ‘new content’ for the search engines. They love it! Remember, you want your site to look like Vanessa; fresh, attractive and sending the right signals.
If you can (and it’s not always possible) lose the tables in your site. Replace them with divs. Today more than ever you need to have a barrier free web site.
Of course, a lot of readers will want a Vanessa website but are not knowledgeable about web programming or HTML. Well, for those of you that want a fresh site which is always up to date – you need a CMS website (CMS is Content Management System). With a CMS website you can edit the content of your site yourself using any web browser or an iPhone:) and you don’t need any technical experience. If you know how to use Microsoft Word – then you won’t have any problem managing your own web site. See our 1 minute demo video about Joomla CMS.
Vanessa made quite an impact on the blogs. One client quite literally asked if we could make a ‘Vanessa’ site for him. That one will be ready in two more weeks 
Others asked for more images of Vanessa – they were quite specific about what sort of images. Perhaps in a different blog… at some other time. One guy wanted a larger Bertha image.
Someone else accused me of using women in a derogatory way – but just in case you really hadn’t noticed… Bertha is a man!
Posted by Chris Szabo, MD of Navega Bem Web Design, Madeira island, Portugal.
