Comments on: ‘Powerful Linking’ Strategy: Company Blogs http://www.navegabem.com/blog/2007/10/29/powerful-linking-strategy-company-blogs/ A look at CMS Solutions and why we went for Joomla! Sat, 05 Jul 2008 18:54:21 +0000 http://wordpress.org/?v=2.3.3 By: admin http://www.navegabem.com/blog/2007/10/29/powerful-linking-strategy-company-blogs/#comment-74 admin Tue, 30 Oct 2007 08:11:15 +0000 http://www.navegabem.com/blog/2007/10/29/powerful-linking-strategy-company-blogs/#comment-74 For me it is clear that both a blog and the company website need to be integrated on one domain/server. Once a blog is successful and generating a lot of traffic - your website cannot reap any benefit if it is not on the same domain. Search engines will see the two as entirely separate sites. The 'unified server' presence of your site and blog will result in the search engines creating a much higher value (which is exactly why you went to all the trouble of having a company blog in the first place). To get the maximum benefit possible from having a company blog is to have it on the very same domain and sub-domain as the company website. For me it is clear that both a blog and the company website need to be integrated on one domain/server. Once a blog is successful and generating a lot of traffic - your website cannot reap any benefit if it is not on the same domain. Search engines will see the two as entirely separate sites.

The ‘unified server’ presence of your site and blog will result in the search engines creating a much higher value (which is exactly why you went to all the trouble of having a company blog in the first place).

To get the maximum benefit possible from having a company blog is to have it on the very same domain and sub-domain as the company website.

]]> By: Vertical Measures http://www.navegabem.com/blog/2007/10/29/powerful-linking-strategy-company-blogs/#comment-73 Vertical Measures Tue, 30 Oct 2007 02:29:56 +0000 http://www.navegabem.com/blog/2007/10/29/powerful-linking-strategy-company-blogs/#comment-73 Do you think it matters if the blog is part of the corporate domain or not? Do you think it matters if the blog is part of the corporate domain or not?

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