Even today I continue to be surprised that many people think once a website is published – the work is done. That couldn’t be further from the truth. Here’s why.
Imagine you have designed, developed and produced a super fast high performance Formula 1 car. No matter how good the car is, it’s dead on its slicks if you don’t promote it and race it.
Perhaps an odd comparison to make with a web site offering, but in essence this does apply in exactly the same way. A web site requires skillful marketing and search engine tuning.
Certainly the most time consuming, sometimes frustrating but often so rewarding part of an internet website project is the work involved in getting people to visit your site.
You need traffic to succeed with any website. If you are not in the race you will never get to stand on the podium.
Marketing a website takes months. Search engines don’t respond immediately to changes in your site, so it requires skill and a lot of patience to perform well and consistently reduce the gap between you and competing sites.
Today more than ever we can take advantage of community driven marketing by making full use of blogs and RSS feeds. Put the word out there – get people talking about your internet project. You’ll be surprised how much the search engines like to read these articles and how that can translate into better positioning in the search engines.
You don’t have to finish first at the checquered flag to be successful – but you do have to race!
