Getting married in Italy?

Getting married in Italy

Creating unforgettable, impeccably planned luxury destination weddings in Italy is our mission.  We are the premier wedding planning company in Italy, offering exclusive services arranged by expert wedding designers in Italy’s finest handpicked locations. Whether your wish is for a Civil, Protestant, Catholic, Jewish or Symbolic ceremony in Italy, we turn your dreams into reality!

If you are considering getting married in Italy, let us help you choose the perfect location, the venue of your dreams and the most dependable suppliers.

Weddings in Lake Como?

Highlights of Lake Como Weddings:

  • Exclusive, private villas for your civil wedding ceremony.
  • The incredible gardens and vistas of Villa Balbianello; recently filmed in Casino Royale.
  • Lakeside towns of Bellagio, Varenna, Tremezzo.
  • Amazing luxury hotels for honeymoons and wedding receptions.
  • A destination wedding in Lake Como is all about beauty, glamour and elegance.

Italian Wedding Ceremonies

There are many different possibilities for your Italian wedding ceremony. Whether civil, religious or symbolic, our experienced team is able to assist with all legalities and religious documentation reglardless of nationality.

A Civil wedding in Italy has very specific requirments which will vary depending on your nationality. In some cases all of the paperwork can be done via post, while with other nationalities there are some final steps to be completed in Italy. We will guide you each step of the way to make sure that all of the formalities are correctly handled.

To have a Catholic wedding in Italy you must complete all of the pre-cana paperwork and it is possible to also have a civil with Catholic Italian wedding.

Protestant ceremonies in Italy can either be a blessing only or also civilly binding – this depends on the region you choose to marry in.

We also handle Jewish wedding ceremonies – Orthodox or Reform and kosher receptions.

Symbolic weddings in Italy do not have any religious or civil requirements – this type of ceremony provides the greatest amount of freedom in terms of locations and format.

Should you already be married and desire to celebrate a Vow Renewal in Italy we will be able to assist with all arrangements from finding the location to providing the celebrant.

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FASP – Property & Investment Opportunities – Portugal

FASP - PROPERTY & INVESTMENT OPPORTUNITIES

FASP is a new service from an experienced investment consultant who meets the requirements of those wishing to purchase a home or make solid investments in the Portuguese mainland and Madeira Island.

The proprietor of FASP has been enamoured with Portugal and Madeira for almost 30 years and is passionate sharing her enthusiasm about the beauty of the country and the opportunities available for home owners and business investors from abroad.

Portugal today offers fantastic opportunities not only concerning the very beneficial retirement packages and tax benefits that are available but also when it comes to turning your dream of having a home abroad into reality.

The new FASP website was launched at the nordic regions biggest exhibition for buying properties abroad in Stockholm on the 24th September, where FASP presented its own fair stand. The exhibitions are a market place for exhibitors from the whole world who want to get in contact with qualified buyers. (Köpa hus utomlands-International Property Exhibition)

The new site was unveiled with the collaboration of the Portuguese digital marketing company Navega Bem.

Visit FASP here to learn more about owning your own home and investing in Portugal and Madeira Island.

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Discover the Ways to Optimize Your Website for Bing Searches and Why It is Different from Google

Google - Bing

When it comes to search engine optimization most SEO experts focus only on Google, because it is world’s most popular search engine. However, if you run a multinational business and want to attract consumers from different parts of the globe with the help of SEO, then Bing optimization should not be overlooked. Bing occupies 33% market share in terms of desktop search and over the past 2 years it witnessed more than 4% growth in the USA. So, the question is how do you optimize your website for Bing? More importantly, what makes Bing optimization different from Google optimization? Let’s find out.

The quality of content matters: Doesn’t Google love unique content too? You are quite right, but Bing works differently while searching for content to reply users’ query. Google scans all websites, irrespective of their quality, and then displays the best websites for a specific keyword search. Basically, it offers number 1 rank to excellent resource and 100th rank to the worst resource. On the contrary, Bing identifies pages with low quality content and simply skips indexing such websites. So, it means if your website does not have informative and unique content, Bing won’t even bother to go through your web pages. Therefore, write grammatical error free, information rich content for your site to get noticed by Bing. Also you can take help of SEO NYC Company.

Authorship: Google launched authorship feature many years ago and it failed miserably. Hence, Google simply killed authorship as a ranking factor. Bing, on the other hand, gives high importance to authorship. They have a partnership with Klout and built their own authorship platform. It allows you to claim ownership of the content written or published by you. Even if third party websites post your content without mentioning your name in the quote, you can report the fraudulent activity to Bing and get the credit you deserve. The more content you have in your name across the web, the better your website will rank.

Flash content is scanned: Some people may consider that Flash is dead but photography and media related websites still rely on Flash as it offers unparallel animation effects. Google does not read Flash content, but Bing does. In fact, Bing gives credit to websites made using Flash. If your website has Flash content and you are not a fan of HTML5, then Bing SEO is ideal for you.

Geographical signals are measured: Bing gives more importance to the geographical location of a website than Google. The biggest competitor of Google tries to serve results that are appropriate for the end users’ query, considering the geographical factors. For example, if your e-commerce website URL is www.xyz.in and you don’t ship products outside India, then Bing will never display your website to an American customer. Bing measures the following geographical signals- server location, IP address, Meta geo tags, website URL and location of the backlinks.

Utilize social media: It is never clear how much importance Google puts on social media activities (like, share, +1, tweet, pin) while deciding the rank of a website. However, when you are optimizing for Bing search, social media websites play a vital role. Concentrate on Facebook, Twitter and Google+ to share your website content. You must embed social share buttons on your website to help users share your articles or products with their friends in social networking websites.

Conclusion

Bing search optimization is as important as Google search optimization. The competition in the World Wide Web is very tough and you can’t afford to lose the opportunity to grab the attention of as many consumers as possible. Not everyone uses Google and thus, by making your website Bing SEO friendly you can witness a steady growth in CTR as well as revenue generation.

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Best SEO Practices for Spearheading Your E-Commerce Site

Best SEO Practices
Your ultimate aim is to achieve a higher ranking than your competitors on Google’s SERP. But maybe you are not sure of the effective SEO tricks and tips for getting your e-commerce site right to the forefront. If you are not getting the clicks, you are clearly not making the desired sales. Today reaching the first page doesn’t seem to be enough, it is essential for you to grab the rank#1. SEO across all industries and kinds of companies is the same but there are certain things that are known to differ in terms of whether you have a blog, a franchise, a B2C business, a B2B business and or maybe an e-commerce site. Once you are able to grasp how exactly SEO works, you must understand exactly how it is related to the kind of company you have and what are the most effective practices for fulfilling your SEO goals and objectives. Retail e-commerce is regarded as a progressively profitable business with brilliant avenues for profit. In terms of SEO, you need to remember a few things pertaining to an e-commerce website. Here is an SEO checklist to help you boost your e-commerce business.

Minimize Load Time

Nothing could be more irritating for an online shopper than a website that is just not loading. Moreover, Google’s algorithms place a lot of importance on specifically site speed. Remember that a site that takes a lot of time in loading the page, could be adversely affecting your SEO rankings. You must constantly remove any needless plug-ins, decrease HTTP requests and use external CSS files. You should upgrade your website hosting.

Create an Engaging and Interactive Website

Though this seems pretty obvious, it is not such an easy task. You must put in great efforts into creating an attractive, interactive and engaging website with surveys and polls to allure people into participating. Moreover, include interactive infographics and of course, an easy and short way of signing up for making a purchase.

Focus on Mobile Optimization

You must think mobile. Remember this is mandatory and certainly not optional, Mobile optimization is mandatory and the need of the hour as more searches are actually being completed mostly on mobile devices as opposed to the desktops. Statistics reveal that the conversion rates of mobile searches are certainly higher than the desktop searches. It is simply foolish to have an e-commerce retail site that is just not mobile-ready. You must create ads that are mobile responsive, have a truly mobile responsive site. Moreover, you must have clickable and visible products and information. Learn more from any reputed company known for providing effective solutions for SEO Chicago.

Do Not Ignore Pinterest

Include social media in your e-commerce site promotion plan. You must focus a bit more on Pinterest. All companies are aware of the significant role of powerhouse platforms such as Twitter, Facebook, Google + and LinkedIn in gaining visibility and clicks for businesses. But e-commerce sites should focus on Pinterest also as a vital resource. You simply cannot undermine the role of Pinterest that boasts 100 million active users and that is growing consistently. Pinterest is effective in generating 400% more in terms of revenue per click when compared to Twitter and also 27 percent more revenue per click when compared to Facebook.

Optimize Description & Title Tags

Optimizing these tags along with a keyword would be effective in telling search engine bots all about your website. That information is truly critical while ranking and indexing a site. Ensure that you are not wasting your time promoting such keywords which are not used by people while searching.

Homepage Must Have All Your Products

Your homepage plays a pivotal role in determining how search engines would be analyzing your site and giving you a ranking. Good e-commerce SEO would imply keeping a product just 2 or maximum 3 clicks from the homepage. Highlighting special deals and offers on your homepage is also a good practice.

Start Guest Posting & a Blog

You must focus on starting guest posting and blogging to boost visibility and gain backlinks. You must hire a competent writer to browse through various websites and generate good content relevant to your niche. Incorporating blog content is a wise move for asserting yourself as an industry stalwart and authority. Moreover, it is a wonderful way of sharing tips, ideas, and experiences with your fan base or clientele.

Include Product Reviews

Prospective clients would be looking for past experiences, as well as, opinions regarding your products and services. Include reviews to fortify your brand’s goodwill and reputation.

Use CMS Systems

Companies are not making the most of content management systems which are effective in enhancing the performance of e-commerce websites. CMS systems are great for updating your products and incorporating content about the products on the site pages. The most popular and frequently used CMS system, especially for e-commerce sites, is the Magento that boasts having almost 21 percent of premium 100,000 e-commerce sites globally on their platform.

Conclusion

If SEO is perfectly done, you would witness a remarkable rise in quality traffic that would be leading to increased repeat visitors and boost in conversions. Many SEO practices discussed in the article would prove to be effective not only for e-commerce sites but also for other kinds of businesses. You must consider the above strategies to be immensely important and treat them with top priority.

Author Bio: Selina Jenkins is an expert SEO consultant attached to a private consultancy firm based in New York. Her wide experience and in-depth knowledge make her a hot favorite in the SEO Chicago circuit. Her fans find her blog posts immensely informative and useful.

 

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Search Engine Optimization Explained For Newbies

SEO Explained

Since there are many elements of search engine optimization and they are also in a constant state of flux search engine optimization can be quite complex. Add to that the frequent updates made by Google to its algorithms and the issue assumes really frightening dimensions for most site administrators, especially the ones that are relatively new to the game. The lives of SEO practitioners become more complex because new search technologies are also periodically announced and implemented by Google, and they need to reckon with a very steep learning curve. Even though this discipline has been around for quite some time now, there is quite a bit of misinformation about search engine page rankings and how to improve them. Some clarifications on SEO practices:

Mostly Bigger Tends To Be Better

Generally, Google tends to favor the bigger brands when it ranks search results simply because it want to offer its users the best possible experience. This typically means that small businesses that are trying to compete with the biggies are unlikely to find favor with Google unless it has certain properties that are unique. The way smaller brands can get visibility is by optimizing their own brand name so that in the event of users searching for the business with the specific brand name rather than a generic term, the business can still be discovered.

Running a paid ad campaign will also put you right at the top of the search page but it can work out to be quite costly and thus affordable only by businesses with good profit margins. Optimizing with alternate keywords that are effective yet not used by your competitors could be very rewarding.

Sites Are Not Ranked – Pages Are

Unless you have a simple one-page site, it is normal for a typical site to comprise several distinct sections that may have multiple pages. Some segments are obviously more valuable and thus are prime targets for SEO. For example, optimizing the product page is more rewarding than the contact form. Blog content should certainly be optimized as are pages that are structured to convert visitors to customers. Including an effective CTA in the optimized pages will be able to get you more quality email addresses to add to your email marketing database for customer engagement at a later point in time. Any professional SEO company in Mumbai can advise you on how to best prioritize pages for optimization.

Identify the Keywords That You Need to Optimize For

It is widely believed that successful SEO can  only happen if a large number of search terms are taken up for optimization. However, if you are operating a business with niche target audience, it may so happen that you just need to deal with a very small number of keywords or key phrases. It is crucial to identify the target audience; so that you can decide how many of them you want to pull in and what keywords are required to be optimized to achieve that objective.

Content Is King

It has been conclusively established that sites will only gain authority and be ranked high on SERPs if users find the content relevant and useful. Since that is common knowledge you can expect to be against some really tough competition as far as original, informative, and valuable content is concerned. You will need to go all out to create great content by hiring the best of resources and committing the time, effort, and finance that is necessary. It can be extremely helpful to find out what your main competitors are doing because you will need to beat them at their own game. Using analytical tools like Moz Content and BuzzSumo is recommended so that you can discover their content strategies, monitor new content as they are being added, and also investigate content popularity.

Conclusion

Search engine optimization is basically all about you being able to define what you want your online content to do. Like in every field, you will be up and against competitors that are far larger and mightier so the only way you will be able to overtake them is by being smarter.

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Importance of Online Marketing Strategies

Online Marketing Strategies

Developing an online marketing strategy requires a plan. Without being strategic, it becomes difficult for companies to use digital media effectively. If you want to embark on a strategy, an important step is to evaluate your business issues according to the ones that are most important.

Goals

Lack of an online marketing strategy compromises your ability to set goals for broadening your customer base and retaining the customers that you have. Without goals, you will be unable to allocate resources efficiently and determine whether or not you are making progress.

Online Market Information

Being aware of your share of the online market requires you to invest adequate resources in marketing. Marketing enables you to gain insight into the market, customers, shopping behavior and competition among other factors. If you do not have a strategic approach and your online marketing strategies are not well defined, you may end up falling behind your competitors as they implement their strategies.

Analogue to Digital

With the rapid shift from analogue to digital, more people are looking for online content every day on their mobile devices. Companies which are not aware of this trend need to adapt accordingly. Online marketing is important because of the integral role it plays in the current marketing industry and has taken over from conventional marketing options.

New Technologies

Online forms of communication provide more speed, versatility and structure. Advancements in technology have contributed to the rapid acceptance of digital communication. Online marketing is executed in a variety of ways, including websites, content, blogging, social media and mobile.

Although traditional media is still highly relevant, technology has made the web more accessible. A company that sets up an online marketing strategy is able to keep up with technological advancements and tech savvy competitors.

Cost Effective

Online marketing provides one of the most affordable ways for businesses to promote their products and services. It usually costs much less to set up a website and strengthen online presence with marketing strategies such as social media marketing in comparison to traditional marketing.

It provides a cost effective alternative to traditional marketing solutions. Social networking campaigns, for example, have the potential to send out marketing messages to several consumers at a much lower cost than an offline marketing campaign.

Tracking and Monitoring

Handling your marketing efforts online makes it easier to track and monitor your progress. Instead of carrying out costly market research, real time viewing of how your customers respond and measuring campaign success can help you work out your next strategy.

Wider Reach

  • Including online marketing in your overall strategy gives you access to the high percentage of people who go online on a daily basis. A business that does not adopt the changing marketing environment will find it harder to thrive in the midst of online and socially savvy competitors.
  • The internet has allowed businesses to have a wider reach on a global scale. The cost of using conventional or offline media typically restricts this level of reach with established businesses dominating traditional marketing.
  • Online marketing opens new doors of opportunities for smaller businesses that have tighter budgets so that they can reach out to more customers around the world.
  • Online marketing enables marketers to access their customers in a variety of ways while providing more products or services to them. As technology continues to advance, the ability to reach customers is likely to grow.

More Interaction

Conventional marketing techniques are associated with a one way mode of spreading the message about brands while online marketing encourages interaction. Increased interactivity makes it possible for companies to get responses from consumers and be more adaptive.

Database services are available to ease database management to get applications to market faster. Certified and skilled DBAs design infrastructure according to your requirements to ensure optimal performance of your applications. Specializing in various types of databases provides expertise and timely solutions. With expert database management, you will have more time for other functions that will improve your business.

Faster Impact

Online marketing has the ability to make a direct and faster impact. It makes it possible to move from viewing products to purchasing them quickly. With the click of a button you can make bookings to try out products or order the latest device on the market. Such acquisitions can be made regardless of the time or location and enables business to function on a 24 hour basis. The internet speeds up the buying process and yields faster returns for businesses.

Increase Awareness and Convenience

Starting an online marketing campaign helps you increase awareness for your brand. While online, visiting sites and searching for products, customers get the chance to find you and what you offer. More and more consumers prefer to make their purchases online. This is attributed to factors such as hectic schedules and the convenience of being able to get what you need online. A business owner needs to take advantage of the increase in online purchases by making it possible for customers to instantly access what they need.

Traffic and Sales

Using high quality content or social networking as marketing techniques can drive more traffic to your site. An increase in the number of users who visit your site increases the prospect of sales. It also generates more interest in your business.

Enabling your customers to buy what they want online instead of limiting them to being physically present at your business premises will increase impulse purchases. This will boost profitability for your business and make your marketing efforts worthwhile.

Accessibility

Busy lifestyles can influence whether or not customers are able to go shopping within the usual business hours. Online marketing strategies give customers the option of going online to find what they need regardless of where they may be or what time it is.

Customized Strategies and Ongoing Communication

Marketing online enables companies to customize their messages according to the target market. The strategies help you structure your promotions in ways that will make the target audience receptive. Effective online marketing campaigns incorporate ways for consumers to keep in touch with the business. Through resources such as subscriptions, consumers can be kept aware of any new developments or products in future after they make their purchases.

Conclusion

A strong online presence is essential for any successful business. Online marketing helps improve your online visibility and gives customers access to your company all day, every day. Channeling your time and resources towards online marketing will boost credibility, sales and overall success.

Bio

William Damon is a business owner and digital marketer. He has written for various publications. To find out more about database services, click here.

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Don’t miss any opportunity to increase business with your website

Take advantage of our services

You may have a wonderful website but there is always room for improvement and finding out what opportunities are available to enhance your online business is where we can help you.

We take care of every aspect of your online presence, so that you don’t have to!

Take advantage of the following professional services:

Website Design & Development
Fast SSD Web Hosting
Social Media Marketing
SEO • AdWords • Google Analytics
Branding & Graphic Design
Content Creation & Translations

Don’t get Internet headaches… we’ve got you covered!

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